Wal-Mart Marketing Plan
Drop and Shop Marketing Plan
Drop and Shop Marketing Plan
To have a successful product or service there needs to be a solid marketing plan. To create a market plan one needs to understand what marketing is. “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” (Perreault, Cannon, & McCarthy, 2009, p. 6). Team B has decided to create a marketing plan for a new service that will be put inside of Wal-Mart Supercenters. The service will be a childcare center called Drop and Shop. Parents can drop their children off in the center while they go do their shopping. While creating this marketing plan several areas need to be addressed. The team will work through the organizational overview, the description of new services, importance of marketing, SWOT analysis, the market research approach, market segmentation criteria, the target audience, buyers and consumers, factors that affect the strategy, competition, attributes, product life cycle, position and differentiation strategies, life cycle marketing, pricing strategy, the place and promotion strategy, initial sales promotion schedule, advertising plan, public relations opportunities, distribution channels, the budget, and the quantifiable elements. Gathering information for all of these sections will give team B a solid marketing plan.
Organizational Overview
Sam Walton opened Walton’s 5 & 10 in March 1951. Sam Walton’s purchase was the building block or cornerstone for Wal-Mart Stores Inc. as it is known today. The first Wal-Mart opened in Rogers, Arkansas in 1962, founded by Sam Walton. On Halloween 1969, Wal-Mart was incorporated; in 1971Wal-Mart began trading on the New York Stock Exchange (Walmart, 2011).
Sam Walton built his company on values and morals, which has helped the company to become one of the world’s
Drop and Shop Marketing Plan
To have a successful product or service there needs to be a solid marketing plan. To create a market plan one needs to understand what marketing is. “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” (Perreault, Cannon, & McCarthy, 2009, p. 6). Team B has decided to create a marketing plan for a new service that will be put inside of Wal-Mart Supercenters. The service will be a childcare center called Drop and Shop. Parents can drop their children off in the center while they go do their shopping. While creating this marketing plan several areas need to be addressed. The team will work through the organizational overview, the description of new services, importance of marketing, SWOT analysis, the market research approach, market segmentation criteria, the target audience, buyers and consumers, factors that affect the strategy, competition, attributes, product life cycle, position and differentiation strategies, life cycle marketing, pricing strategy, the place and promotion strategy, initial sales promotion schedule, advertising plan, public relations opportunities, distribution channels, the budget, and the quantifiable elements. Gathering information for all of these sections will give team B a solid marketing plan.
Organizational Overview
Sam Walton opened Walton’s 5 & 10 in March 1951. Sam Walton’s purchase was the building block or cornerstone for Wal-Mart Stores Inc. as it is known today. The first Wal-Mart opened in Rogers, Arkansas in 1962, founded by Sam Walton. On Halloween 1969, Wal-Mart was incorporated; in 1971Wal-Mart began trading on the New York Stock Exchange (Walmart, 2011).
Sam Walton built his company on values and morals, which has helped the company to become one of the world’s
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