Gambang

Introduction of Marketing Plan
Basically, marketing is a process by which company will create customer’s interest in their products or services. It generates the strategy that underlies sales techniques, business communications and business development. It is an integrated process through which company build a strong customer relationship and also create value for their customer and for themselves.
What is so important about marketing plan? It is considered as the most critical part in business because it can lead to a business profit or business loss. Thus, as an entrepreneur, we really need a good marketing plan in order for us to gain desirable profit earned and at the same time, satisfies the need and wants of the targeted market or customers.
We as the partnership members of Bukit Gambang Resort City have already make plans to get a maximum profit. We have put extra effort concerning about the business operation by focusing about the profit or loss gained by the company in each year. Thus, through this marketing plan, we have identified a better approach that is suitable and adequate in order to increase the sales of the company. That may includes target market, competitors, market size, market location, price range, marketing strategies and etc.
This is an important part in business because the demand of products offered is depending on how effective the business marketing plan being plan. Without a good and systematic planning, vital resources such as manpower, money and time will be wasted unnecessarily and that may affect the business operation and performance.

Marketing Definition
Marketing is another important thing to do in order for the business to achieve its goal successfully. It focuses on the products offered by the company to the customer who will tend to buy that product. Thus, marketing has to be fully efficient and able to attract the people’s interest to come and buy the product offered in order to gain profit and at the same time,