Canon Marketing Strategy
Understand how the marketing plan supports strategic objectives
1.1 Explain how the strategy of the organisation impacts on the marketing plan
1.2 Identify the component parts of a marketing plan
1.3 Identify issues of risk within a marketing plan
2. Understand the construction of a marketing plan
2.1 Identify the levels of importance of each component of the plan
2.2 Identify mitigation strategies for high risk components of the plan
2.3 Produce a marketing plan
3. Understand how to promote the marketing plan in support of strategic objectives
3.1 Discuss how the plan supports strategic objectives
3.2 Outline an approach to gain agreement for the marketing plan
3.3 Identify an evaluation and review measure for the agreed plan
http://ivythesis.typepad.com/term_paper_topics/2007/07/marketing-plann.html http://ivythesis.typepad.com/term_paper_topics/2009/09/assignment-for-strategic-marketing.html Introduction Business organizations are constantly seeking ways to enhance their performances in order to compete actively and aggressively in the market. Profit-seeking organizations have long recognized the importance of creating value in the products and services they offer to the customers all in the common objective to deliver commercial goods efficiently in order to increase the satisfaction of the existing customer-base. Aside from inculcating loyalty among the members of the clients and customers of a business organization, companies are likewise aware of the need to widen and extend the reach of the company’s products and services to new markets in order to increase its share on clients and customers. Strategies, plans and techniques in the areas of operations, communication and marketing, sales, supply chin, logistics, research and development, performance measurements as well as social and corporate obligations and responsibility are continuously improved all for the benefit of the target market. Once companies become successful in
1.1 Explain how the strategy of the organisation impacts on the marketing plan
1.2 Identify the component parts of a marketing plan
1.3 Identify issues of risk within a marketing plan
2. Understand the construction of a marketing plan
2.1 Identify the levels of importance of each component of the plan
2.2 Identify mitigation strategies for high risk components of the plan
2.3 Produce a marketing plan
3. Understand how to promote the marketing plan in support of strategic objectives
3.1 Discuss how the plan supports strategic objectives
3.2 Outline an approach to gain agreement for the marketing plan
3.3 Identify an evaluation and review measure for the agreed plan
http://ivythesis.typepad.com/term_paper_topics/2007/07/marketing-plann.html http://ivythesis.typepad.com/term_paper_topics/2009/09/assignment-for-strategic-marketing.html Introduction Business organizations are constantly seeking ways to enhance their performances in order to compete actively and aggressively in the market. Profit-seeking organizations have long recognized the importance of creating value in the products and services they offer to the customers all in the common objective to deliver commercial goods efficiently in order to increase the satisfaction of the existing customer-base. Aside from inculcating loyalty among the members of the clients and customers of a business organization, companies are likewise aware of the need to widen and extend the reach of the company’s products and services to new markets in order to increase its share on clients and customers. Strategies, plans and techniques in the areas of operations, communication and marketing, sales, supply chin, logistics, research and development, performance measurements as well as social and corporate obligations and responsibility are continuously improved all for the benefit of the target market. Once companies become successful in