Gaming the Gamers

Multiplayer Persona
FACT
•One thing for sure about Multiplayer Persona gamers are they are NOT playing around when it comes to decide and playing the game. They’re what we called as an “Avid Gamers” Before they purchase or even download the trial, they do their own research first to make sure the games that they desire is really games that catching their fancy and the most important is the games must be up-to-date and everyone on their inner cycle (friend, friends at school, friends on their neighborhood) playing the same game too and they playing the game on daily basis.
CONSUMER’S NEED & MOTIVATION
•They needs and motivation playing the games is mostly bonding with the peer or friends, so it must essential the games reachable (by price and access) by their friends or their community too, because they have the needs to self-actualization, it means; they need to feel and be good at something so they have a right to bragging at their community. So it is important they do their research before playing / purchase the game, they have intention to be able get the “cheating” formula to get passed the whole game and then, they can tell or share the experienced playing the game at online via blogging or private community.
PRODUCTS & SERVICES
•Product or services that address the needs and motivation is the game must can be played with others (absolutely the goal of Multiplayer gamers), easy to access, have a beta version or trial so they can taste a little bit experience about the games, and price must be friendly, because mostly Multiplayer gamers still in High School or start their college education, so their parent still covered their expenses, good games is deal breaker, but they have to save their money to be able purchase the games, so price is DWI APRILIA / 29113338 supposed to be set not to high.

Solitary Persona
FACT
•This type of persona is the least of the big fan of games, main thing on purpose they playing the game is for fun and relaxing, or to filling their free time after daily chore at their household. But they don’t usually play on daily basis, mostly when mood struck (more like 3 or 4 times on week) and they sparring partner when playing the game either their kids or their spouse.
CONSUMER’S NEED & MOTIVATION
•Solitary persona gamers usually choose the game with attractive user interface, easy to play, familiar character on the game. They didn’t care about the latest game or platform of the game, even when they decide to purchase the game, their “research” only just reading the review or just glance at TV Advertisement. PRODUCTS & SERVICES
•The type of product or services to Solitary persona is didn’t have actually connected to Internet. They just satisfied with offline game. When the phase or level finished they will play it again, or mostly didn’t finished, because they didn’t really put effort to finished it, just to fill their free time, so to Games vendor to this persona, just give them offline game with long level and different kind of difficulty, they just content with kind of game.
DWI APRILIA / 29113338