Gap Enter China
Is the cake easy to share?
----Review on GAP entry to China Review GAP’s
“If you look at China there are 110 cities with a population of one million or more, and all of them have room for a GAP store there somewhere,” ---- Redmond Yeung, president of GAP INC China operations INC’s
In Nov 2010, the American apparel retail giant GAP settled down its first site site--Shanghai flagship on Nanjing Road anghai Road, sitting directly in China’s most modern city 's most famous shopping street. With the desire to get a piece of the grand attractive cake, GAP bravely jumped into the hot fast fast-fashion pot in China. This move finally put all the first three biggest apparel retailers of the world in the Chinese market, of which the other two refer to the Spanish Index(ZARA) group and Swedish H&M, who have entered China in 2006 and 2007 respectively. ,
History
In Aug.1969, failing to find a fitted pair of jeans, Don Fisher and Doris opened the first Gap store on Ocean Avenue in San Francisco whose merchandise consisted of Levi 's and LPs. The next year they opened the second Gap store and established its first corporate headquarters in Burlingame, California with just four employees. Today Gap Inc. rst has been the largest apparel retailer in USA with five brands--- Gap, Banana Republic, Old Navy, Piperlime and Athleta--- with about 3,263 company-owned and franchise store and 134,000 employees. It ships to more than 90 owned stores countries through on line business with an annual revenue exceeding $1.5 billion in 2011 The brand stands for 2011. casual, American style at accessible price points.
Fast-fashion market
Fast fashion is a product of the contemporary world. It refers to the designs move from fashion show to store in the fastest time to capture current trends in the market. This allows the mainstream consumer to take advantage of current clothing styles at a lower price. It requires the enterprises to have the highest sensitivity and quickest
----Review on GAP entry to China Review GAP’s
“If you look at China there are 110 cities with a population of one million or more, and all of them have room for a GAP store there somewhere,” ---- Redmond Yeung, president of GAP INC China operations INC’s
In Nov 2010, the American apparel retail giant GAP settled down its first site site--Shanghai flagship on Nanjing Road anghai Road, sitting directly in China’s most modern city 's most famous shopping street. With the desire to get a piece of the grand attractive cake, GAP bravely jumped into the hot fast fast-fashion pot in China. This move finally put all the first three biggest apparel retailers of the world in the Chinese market, of which the other two refer to the Spanish Index(ZARA) group and Swedish H&M, who have entered China in 2006 and 2007 respectively. ,
History
In Aug.1969, failing to find a fitted pair of jeans, Don Fisher and Doris opened the first Gap store on Ocean Avenue in San Francisco whose merchandise consisted of Levi 's and LPs. The next year they opened the second Gap store and established its first corporate headquarters in Burlingame, California with just four employees. Today Gap Inc. rst has been the largest apparel retailer in USA with five brands--- Gap, Banana Republic, Old Navy, Piperlime and Athleta--- with about 3,263 company-owned and franchise store and 134,000 employees. It ships to more than 90 owned stores countries through on line business with an annual revenue exceeding $1.5 billion in 2011 The brand stands for 2011. casual, American style at accessible price points.
Fast-fashion market
Fast fashion is a product of the contemporary world. It refers to the designs move from fashion show to store in the fastest time to capture current trends in the market. This allows the mainstream consumer to take advantage of current clothing styles at a lower price. It requires the enterprises to have the highest sensitivity and quickest
Bibliography: 1. Dressing up: capturing the dynamic growth of china’s fashion market, Boston consulting group, july 2011; 2. Insight: Sector study - Fast-Fashion - Gap 's expansion fuels Asia fashion war. By: Carlton, Matthew, Campaign Asia-Pacific, 22183280, Nov2010; 3. China’s apparel market, 2010, Li & Fung Research Centre, INDUSTRY SERIES ,October 2010,Issue 16; 4. Gap China Remaining Optimistic Despite Naysayers, by CASEY HALL ,WWD: Women 's Wear Daily, 01495380, 4/19/2012, Vol. 203, Issue 82; 5. A Big Leap: Gap Enters China With Shanghai Store. By: Farrar, Lara, WWD: Women 's Wear Daily, 01495380, 11/11/2010, Vol. 200, Issue 101; 6. http://www.gap.cn/store-locator 7. http://www.gap.com/ 8. http://www.hm.com/cn/ 9. http://www.uniqlo.cn/ 10.http://www.zara.cn/webapp/wcs/stores/servlet/category/cn/zh/zara-cn-W2012/11108 /%E5%BA%97%E9%93%BA 11.http://www.channelnewsasia.com/stories/afp_asiapacific_business/view/1092855/1/.h tml 12.https://www.bcgperspectives.com/