GAP V
EXECUTIVE SUMMURY
From this thorough research which has been conducted in this paper, it can be seen that the marketing strategy implemented by Gap Inc. and Mango Clothing is pivotal to their excellent performance not just globally but specifically in Malaysia.
Both Gap Inc and Mango Clothing have a lot in common despite the fact that while Gap is American, Mango Spanish. Beyond this, the world is drastically becoming a global village and this can be seen in the adoption of similar strategies by both companies.
The items discussed in this report are basically the market segmentation, target, market position, and even more importantly the marketing mix of Gap Inc. and Mango in the market.
According to the report from their marketing analysis, it can be said that both companies can be considered quality and a well-known brand in Malaysia.
INTRODUCTION
The aim of this paper is to compare two businesses’ marketing strategy. It is required that two existing businesses, selling similar categories of merchandise and targeting at similar customer groups, be selected for the comparison and analysis.
A marketing strategy should be considered as the goal of an organization to increase its sales and also achieve a competitive advantage of other players in an industry.
In this paper, the two (2) companies that will be used for the analysis and comparisons are Gap and Mango. Both companies are multinational clothing and accessories designing and retailing company.
This research is based on the marketing strategies implemented by these two companies with special emphasis on the marketing mix; products, place, price and promotion without adequate plans of these organizations cannot prosper.
THE MARKETING STRATEGY OF GAP INC
The marketing strategy of Gap Inc., has help the company to survive for a long time in the fashion and clothing industry. These marketing strategy are well elaborated below and how they determine; market segmentation, target, and
From this thorough research which has been conducted in this paper, it can be seen that the marketing strategy implemented by Gap Inc. and Mango Clothing is pivotal to their excellent performance not just globally but specifically in Malaysia.
Both Gap Inc and Mango Clothing have a lot in common despite the fact that while Gap is American, Mango Spanish. Beyond this, the world is drastically becoming a global village and this can be seen in the adoption of similar strategies by both companies.
The items discussed in this report are basically the market segmentation, target, market position, and even more importantly the marketing mix of Gap Inc. and Mango in the market.
According to the report from their marketing analysis, it can be said that both companies can be considered quality and a well-known brand in Malaysia.
INTRODUCTION
The aim of this paper is to compare two businesses’ marketing strategy. It is required that two existing businesses, selling similar categories of merchandise and targeting at similar customer groups, be selected for the comparison and analysis.
A marketing strategy should be considered as the goal of an organization to increase its sales and also achieve a competitive advantage of other players in an industry.
In this paper, the two (2) companies that will be used for the analysis and comparisons are Gap and Mango. Both companies are multinational clothing and accessories designing and retailing company.
This research is based on the marketing strategies implemented by these two companies with special emphasis on the marketing mix; products, place, price and promotion without adequate plans of these organizations cannot prosper.
THE MARKETING STRATEGY OF GAP INC
The marketing strategy of Gap Inc., has help the company to survive for a long time in the fashion and clothing industry. These marketing strategy are well elaborated below and how they determine; market segmentation, target, and
References: Choi, S.M. and Rifon, N.J. (2007), “Who is the celebrity in advertising? Understanding dimensions of celebrity images”, Journal of Popular Culture, Vol Kurtz, D. (2010). Contemporary Marketing. Mason, OH: South-Western Cengage Learning. Kwintessential (2014), How Mango used Localization and Internationalization to Conquer High Street Global Fashion [Online] Available from: http://www.kwintessential Mango.com (2015), The Company, Franchises, Communication, Working for MANGO, Master Morris, S. (2013), Reuters: Spain 's Mango takes on retail fashion rivals Inditex, H&M. [Online] Available from: http://in.reuters.com/article/2013/06/17/mango-zara-hm- Mulhern, Frank (2009). "Integrated marketing communications: From media channels to digital connectivity" Sharp, B; Dawes, J. (2001), "What is Differentiation and How Does it Work?," Journal of Marketing Management, 17, 739-59.