garuda
GARUDA INDONESIA AIRWAYS
Prudente,Gabriel
Ricafort,Victor
Untalan, Jolo
Valencia, Jester
I. Time Context
January 6, 1988
II. Viewpoint
Mr. Mohammad Soeparno
President Director – Garuda Indonesia Airways
III. Major Policy Statement
Garuda Indonesia Airways is an Indonesian airline company who is also the official flag carrier of Indonesia and the 2nd largest airline service company in terms of plane fleet targets to be one of the top 10 choice of airlines by come year 2000.
IV. Current Business Policies
A. Marketing
1. Resumption of serving snacks and soft drinks on short domestic flights.
2. Designed Better Souvenir Items
3. Promotes Exclusive Class Type of flights
4. Introduced “Visit Indonesia Air Pass with 3 different packages.
B. Finance
1. Lease of training facilities to other airline companies.
2. Received a net income of 300 Million Rupiah from its operations.
C. Operations
1. An inventory of 77 aircrafts
2. Interchange agreement with Continental Airlines
3. In flight Immigration inspection on Tokyo-Jakarta Bali flights
V. Social Responsibility
VI. Statement of the Problem
In what way can Garuda Indonesia Airways strengthen its policies and enhance their ticketing system?
VII. Statement of the Objectives
Short Range Objectives
1. To establish a good set of business policies that will somehow remove the bad reputation of Garuda Indonesia.
2. To cure the ticketing system of the company before the quarter ends.
3. To increase sales by at least 5”% by the end of the year
Long Range Objectives
1. To become one of the world’s top 10 by year 2000.
2. To become world’s largest airline company in terms of plane fleet by year 2000
3. To increase sales by at least 20% before taxes annually.
VIII. SWOT Analysis
A. Strength
1. The company has a good management.
2. The business is expanding
3. It is the biggest airline in the southern hemisphere.
4. Higher Economic Growth in Asian Countries.
B. Weakness
1.
Prudente,Gabriel
Ricafort,Victor
Untalan, Jolo
Valencia, Jester
I. Time Context
January 6, 1988
II. Viewpoint
Mr. Mohammad Soeparno
President Director – Garuda Indonesia Airways
III. Major Policy Statement
Garuda Indonesia Airways is an Indonesian airline company who is also the official flag carrier of Indonesia and the 2nd largest airline service company in terms of plane fleet targets to be one of the top 10 choice of airlines by come year 2000.
IV. Current Business Policies
A. Marketing
1. Resumption of serving snacks and soft drinks on short domestic flights.
2. Designed Better Souvenir Items
3. Promotes Exclusive Class Type of flights
4. Introduced “Visit Indonesia Air Pass with 3 different packages.
B. Finance
1. Lease of training facilities to other airline companies.
2. Received a net income of 300 Million Rupiah from its operations.
C. Operations
1. An inventory of 77 aircrafts
2. Interchange agreement with Continental Airlines
3. In flight Immigration inspection on Tokyo-Jakarta Bali flights
V. Social Responsibility
VI. Statement of the Problem
In what way can Garuda Indonesia Airways strengthen its policies and enhance their ticketing system?
VII. Statement of the Objectives
Short Range Objectives
1. To establish a good set of business policies that will somehow remove the bad reputation of Garuda Indonesia.
2. To cure the ticketing system of the company before the quarter ends.
3. To increase sales by at least 5”% by the end of the year
Long Range Objectives
1. To become one of the world’s top 10 by year 2000.
2. To become world’s largest airline company in terms of plane fleet by year 2000
3. To increase sales by at least 20% before taxes annually.
VIII. SWOT Analysis
A. Strength
1. The company has a good management.
2. The business is expanding
3. It is the biggest airline in the southern hemisphere.
4. Higher Economic Growth in Asian Countries.
B. Weakness
1.