General Electric Case Study Thanks to international markets, General Electric (GE) has created international revenues which have been contributed to growth of the company. During the 1980s and 1990s, GE made huge foreign investments in Europe, Latin, and Asia to expand their market. As a result, from 20 percent in 1985, the revenues from international sales increased to 40 percent in 2001. They realize that China, and India have been potential markets which purchase more wide-body jets than United States. Indeed, GE is more beneficial because the international revenues rise faster than domestic revenues. In addition, revenues from international sales will be generating 55-60 percent by 2012.
General Electric Case Study Thanks to international markets, General Electric (GE) has created international revenues which have been contributed to growth of the company. During the 1980s and 1990s, GE made huge foreign investments in Europe, Latin, and Asia to expand their market. As a result, from 20 percent in 1985, the revenues from international sales increased to 40 percent in 2001. They realize that China, and India have been potential markets which purchase more wide-body jets than United States. Indeed, GE is more beneficial because the international revenues rise faster