Cash Connection was started by Allen Franks in 1986, when he opened his first check-cashing store in Shreveport, Louisiana. Throughout the mid to late 1990’s Cash Connection services grew as a result of robust consumer demand, traditional banks leaving the short-term credit market, sky-rocketing costs associated with defaults associated with short-term credit and regulatory changes that provided increased customer protection (Thompson, Peteraf, Gamble & Strickland, 2012). Although small loans had been around for decades Cash Connection type services were likened to the billion dollar microcredit loans provided by the Grameen Bank of Bangladesh India.…
A rather famous and notable propaganda piece known as the “We Can Do it” poster featuring Rosie the Riveter highlights the inequality women experienced during World War II. This poster stressed women’s empowerment and symbolized a major gender revolution during the 1940’s that would forever change how our country viewed women and their war effort. It also often times boosted worker morale and motivated women’s attempted involvement with the war effort. Although many Americans were against women participating in the war, through propaganda like the Rosie poster they proved to exhibit heroic characteristics that fortunately paved the way for other women and their involvement in the war today.…
Commercials are always targeting specific audiences with certain angles or visuals in the ad, for example, the Old Spice Company is a male deodorant and body wash producer but in this commercial the spokesperson is trying to convince women that they want their men to wear Old Spice. This particular ad is directed towards audiences that are couples, and even single males who want to appeal more to the women. The…
Looking at this war poster as a whole looks very normal to many viewers (it contains a statement which states “We Can Do It!” in white letters with a blue background). It also contains two main colors; blue and yellow. Rosie the riveter is the main person in the ad, along with the main subject. She is wearing a blue collar shirt, an orange and white hair scarf and a collar button. At the bottom of the ad is a large W letter underlined which stands for women’s rights ( women’s right logo is right underneath the letter W). Along with the letter is a war production committee logo in the right corner. With this statement in the ad and Rosie the riveter as the main subject a viewer can tell that the poster was used in the 1940’s. During this time, many male workers were off fighting in the war, causing females to begin working in the factories. Soon after males returned home they desired females to return to their home making jobs. Enjoying the new freedom, females were very doubtful…
Geraldine Hoff Doyle was a 5’10 metal worker . Little did she know that her ad campaign would have an impact of the feminist movement in the 20th century. Geraldine…
It contains a bright yellow background and has a dominant yet beautiful woman in dark blue work attire to capture the viewers’ attention. This image maintains the appearance of active, able, and formidable women in this generation, and directly inspires women to live up to this expectation. The overall representation preserves the awareness of beauty along with masculinity, which supports the idea that success accumulates from these qualities in order for women to flourish in the workforce. The image originated from a poster created by J. Howard Miller for Westinghouse Co. in the struggles of WWII. This exercises ethos and evokes a substantial amount of credibility as well as trustworthiness through the depiction of Rosie the Riveter and the authority of the company that advertised it.…
Rosie the Riveter, an iconic symbol in the 1940’s that women were strong and fierce. Clorox decided to put this iconic woman on an ad that read “GET THE POWER the power to clean anything”. Now, I don’t know about you but cleaning the toilet does not fall under my category of strong as a woman. This ad I feel was very well mapped out it met all advertisement criteria image starts at the left and the words flow to the right. But it lacked something.…
This inspirational poster was a morale boost for the Westinghouse Electric employees. It was one of many propaganda utilizations of women workers doing their component to make the equipment needed for men at the front. The poster wasn't utilized much in the war and was only rediscovered in the 1980s. Other posters from this time include it verbally expressing ‘It Can Transpire Here! -Unless…
The image of Rosie the Riveter saying “We can do it!”, symbolized that women were recruited to fill critical jobs in the defense industry. With women working, they felt important and that they were being valued. However, it was not always easy, as many experienced discrimination from factory owners, who reclassified their jobs as lower-paying, “female” jobs. Many women then started to become active in labor unions. After the war, men came back to reclaim “their” jobs; some women were happy about returning to the kitchen. While others continued their union work and later transitioned to women's organizations (Writer, Leaf Group. “Feminism During the…
Women were encouraged to get back into the workforce during World War II following Rosie the Riveters propaganda breakthrough. Between 1940 and 1945, the female percentage of the U.S. workforce increased from 27 percent to nearly 37 percent, and by 1945 nearly one out of every four married women worked outside the home. “Rosie the Riveter,” star of a government campaign aimed at recruiting female workers for the munitions industry, became perhaps the most iconic image of working women during the war (History Staff “Rosie the Riveter”). Rosie has been a feminist icon to women for years. Not only are women feminist activists, but men also fought for it too.…
Overall, in my opinion the image effectively get’s it’s purpose across using rhetorical appeals. It uses ethos to show that equality in the workplace between women and men is the ethical thing to do as well as morally right. Pathos, by representing the outrage of the women and logos for showing that it is only logical for men and women to be payed the same wages. I believe that this picture did reach the right audience because this was a popular propaganda poster for women’s rights movement at this time and helped inspire many people to support their…
It seems as if every day that goes by the marketing industry treats women as entertainment objects, and nothing more than that, with that being said, that could be one of the many reasons that women are looked down upon. This is an issue society has been facing for a while now and it’s becoming a problem within gender roles. Media has mostly concentrated on stereotypes based on women, making them seem like they are only useful as house wives and for sex. Some companies also advertise males, making them the dominant sex which then leads the viewers to believe that they are in control of women. On the other hand, advertisers have the power of sending messages that can lead to multiple meanings, but the audience misinterprets who the ad is trying…
After Walters descriptions of these very scary truths he states there is still hope, with changes in personal behavior e.g. barrier contraception to prevent HIV/AIDS, allowing cattle’s to be herbivores again to quell Mad cow disease, more effective government policies early detection of diseases, medical…
This, consequently, turned me into a bit of a feminist as my views on women were greatly enhanced, driving me to create this ad. Though my advertisement was drawn on a small scale, my ad would be best fit as a picture on a billboard and possibly within the pages of a magazine. My target audience(s) are women and men that range from teenagers to middle-aged adults as the entire concept of beauty is of utmost importance during this age range. My ad’s purpose is to bring awareness of how feminism is viewed in the United States as well as to love the women who go beyond the stereotype of a woman. And, in regards to stereotypes, I was able to place the women in certain situations in which the extinguish the myth that all of the people of their ethnicity are the same. The Hispanic woman is showing that she is worth something as she has won an award and is not, instead, doing housework. The Asian woman is giving/about to give an important speech instead of “digging for gold”. Lastly, the African-American woman is ecstatic about just graduating, showing she's an intelligent being. This, overall, shows that all women are not the same as they are made out to…
Learning objectives FINM 7401 Seminar 1: Introduction to financial management Ethics in finance Readings: Ross et al. Chapter 1 Copyright © 2014 McGraw-Hill Education (Australia) Pty Ltd Ross, Essentials of Corporate Finance, 3e 1-1 Discuss the basic types of financial management decisions and the role of the financial manager. Identify the goal of financial management. Compare the financial implications of the different forms of business organisation Describe the conflicts of interest that can arise between managers and owners.…