Many theories that have been laid down to support this idea of individualism one of which is the theory of Gemeinschaft and Gesellschaft introduced by Ferdinand Tonnies (1855-1936). This theory revealed how Gemeinschaft societies achieved harmonious collaboration more or less automatically due to common culture and cultural identity. As time progressed larger multi-ethnic and multi-cultural societies began to emerge these have been defined as being united by Gesellschaft ties. In these ties collaboration was only maintained for exchange of goods and services. Gemeinschaft, refers to the closeness of holistic social relationships said to be found in pre-industrial communities, and imputed to the community as moral worth. Gesellschaft refers to more instrumental, purposeful types of relationship typical of industrial society. This objective society, where reference is only to the objective fact of a unity based on common traits and activities and other external phenomena stands in contrast to community defined by shared feeling. The Gesellschaft following their individualistic approach are obviously able to achieve more than Gemeinschaft who are bound by cultural ties and values.
Leadership theories
Several leadership theories have been proposed when dealing with such situations. But before moving to the theories one needs to understand that leadership is a