Gender Gap
English 1200
31 October 2013
The Gender Gap in the Business World
Throughout history, gender inequality has shown to be an issue across the globe, especially in the workplace. Men have always had a greater and more powerful presence in careers of all kinds. Today, in the sports marketing industry, this proves to be true as women constantly battle to make advances within their companies and outshine their male colleagues. The purpose of this paper is to explore the issue of the “gender gap” in the business world, specifically sports marketing for the National Football League and how this issue may be solved: by presenting a sense of self-confidence in professional women.
Employers constantly hold women to different standards than their male counterparts in the workplace. Shelley Rider, current president of Interloop North America, commented, “as some large, traditional corporations have fewer, bigger jobs in top management available, it 's harder for everyone to advance. This is especially true for women and minorities, who are often expected to have demonstrated that they have fully mastered a new role prior to being promoted, versus their white male colleagues who may be given ‘stretch opportunities.’” For women, this is frustrating because they are just as qualified, if not more qualified, than their male counterparts. Gender bias in business affects female professionals financially, emotionally, and mentally as they experience inequality in the office.
Gender inequality can be seen in the labor force as a whole as far back as the beginning of businesses. However, the issue of gender bias in business is becoming more significant as the industry grows and women break out of the “housewife” stereotype to go to work. Professionals in sports marketing experience a greater gap of separation especially because of the lack of females that participate in and watch sports. Although the number of women who watch the NFL Super Bowl is rising, according to a study
31 October 2013
The Gender Gap in the Business World
Throughout history, gender inequality has shown to be an issue across the globe, especially in the workplace. Men have always had a greater and more powerful presence in careers of all kinds. Today, in the sports marketing industry, this proves to be true as women constantly battle to make advances within their companies and outshine their male colleagues. The purpose of this paper is to explore the issue of the “gender gap” in the business world, specifically sports marketing for the National Football League and how this issue may be solved: by presenting a sense of self-confidence in professional women.
Employers constantly hold women to different standards than their male counterparts in the workplace. Shelley Rider, current president of Interloop North America, commented, “as some large, traditional corporations have fewer, bigger jobs in top management available, it 's harder for everyone to advance. This is especially true for women and minorities, who are often expected to have demonstrated that they have fully mastered a new role prior to being promoted, versus their white male colleagues who may be given ‘stretch opportunities.’” For women, this is frustrating because they are just as qualified, if not more qualified, than their male counterparts. Gender bias in business affects female professionals financially, emotionally, and mentally as they experience inequality in the office.
Gender inequality can be seen in the labor force as a whole as far back as the beginning of businesses. However, the issue of gender bias in business is becoming more significant as the industry grows and women break out of the “housewife” stereotype to go to work. Professionals in sports marketing experience a greater gap of separation especially because of the lack of females that participate in and watch sports. Although the number of women who watch the NFL Super Bowl is rising, according to a study
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