General Motors
MGT 4123
Business Policy
Case Analysis
September 27, 2009
Student Name: Adam Gher
Case Name: General Motors
I. Mission
To develop and grow a performance-based, world-class, competitive diversity supply base that will work with General Motors towards its goal of being the market leader in the automotive industry. G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment
II. SWOT Analysis (minimum 3 each)
A. Strengths
Size and Market Share. General Motors is one of the world’s largest automakers. Although GM’s market share dropped it is still very much competitive.
Global awareness and presence. General Motors has manufacturing operations in 32 countries and its vehicles are sold in 192 countries
Strong brand value
Global experience. The company has the experience to bounce back on the top. They have been an international company for over 100 years.
B. Weaknesses
Too Much Vertical Integration. GM has a lack of communication between employees from top to bottom high health care cost
The company has a major problem with Union contracts and pension obligation. It has spent too much time on satisfying employees.
GM’s cars are too big and inefficient. The market in Europe looks for smaller and more efficient cars. GM saw the market trend but still did not change strategy.
The company is behind the competition on the Hybrid car. It started too late to invest in alternative energy vehicles.
Losing Market share nationally and globally
C. Opportunity
Developing new styles and models. GM should develop smaller and more gas efficient cars, which will help them to increase sales in Europe and Asia.
GM still has space to expand in the US and worldwide.
Business Policy
Case Analysis
September 27, 2009
Student Name: Adam Gher
Case Name: General Motors
I. Mission
To develop and grow a performance-based, world-class, competitive diversity supply base that will work with General Motors towards its goal of being the market leader in the automotive industry. G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment
II. SWOT Analysis (minimum 3 each)
A. Strengths
Size and Market Share. General Motors is one of the world’s largest automakers. Although GM’s market share dropped it is still very much competitive.
Global awareness and presence. General Motors has manufacturing operations in 32 countries and its vehicles are sold in 192 countries
Strong brand value
Global experience. The company has the experience to bounce back on the top. They have been an international company for over 100 years.
B. Weaknesses
Too Much Vertical Integration. GM has a lack of communication between employees from top to bottom high health care cost
The company has a major problem with Union contracts and pension obligation. It has spent too much time on satisfying employees.
GM’s cars are too big and inefficient. The market in Europe looks for smaller and more efficient cars. GM saw the market trend but still did not change strategy.
The company is behind the competition on the Hybrid car. It started too late to invest in alternative energy vehicles.
Losing Market share nationally and globally
C. Opportunity
Developing new styles and models. GM should develop smaller and more gas efficient cars, which will help them to increase sales in Europe and Asia.
GM still has space to expand in the US and worldwide.
Cited: http://www.gm.com/ http://www.samples-help.org.uk/mission-statements/general-motors-mission-statement.htm