General Motors Analysis
General Motors Analysis
I. Executive Summary
II. Company Overview and History
III. Analysis of External Environment a. Analysis of the General Environment b. Analysis of the Competitive Environment i. Dominant Economic Characteristics of the Industry Environment 1. Market size and growth rate 2. Number and sizes of competitors 3. Stage in the industry life cycle ii. Strategic Group Analysis 1. Strategic Group Maps a. Identify Primary Competitors b. Identify Potential New Entrants iii. Five Forces Analysis (relevant to strategic group) 1. Rivalry among existing competitors 2. Threat of potential entry 3. Competition from substitutes 4. Power of suppliers 5. Power of customers iv. Critical Success Factors
IV. Internal Analysis (relative to primary competitors) a. Value Chain Analysis b. Distinctive Competencies c. Financial Analysis
V. Relative Strategic Position a. Business-level strategy i. Cooperative Strategies ii. Competitive Posture b. Corporate-level Strategy
VI. Critical Issues References
I. Executive Summary Rick Wagoner is the CEO of GM. He is from Richmond, VA, 55 years old and he graduated from Harvard Business School. His current salary is $1.5 million a year, not including benefits and bonuses. (maybe not now since he has resigned). Wagoner started at GM in the treasurer’s office in 1981. After moving up through the company in May of 2003 he became their CEO. While he has been at GM, they have lost $85 billion. He has been complimented for his efforts in cutting cost and blamed for slow change. He has also been accused of
I. Executive Summary
II. Company Overview and History
III. Analysis of External Environment a. Analysis of the General Environment b. Analysis of the Competitive Environment i. Dominant Economic Characteristics of the Industry Environment 1. Market size and growth rate 2. Number and sizes of competitors 3. Stage in the industry life cycle ii. Strategic Group Analysis 1. Strategic Group Maps a. Identify Primary Competitors b. Identify Potential New Entrants iii. Five Forces Analysis (relevant to strategic group) 1. Rivalry among existing competitors 2. Threat of potential entry 3. Competition from substitutes 4. Power of suppliers 5. Power of customers iv. Critical Success Factors
IV. Internal Analysis (relative to primary competitors) a. Value Chain Analysis b. Distinctive Competencies c. Financial Analysis
V. Relative Strategic Position a. Business-level strategy i. Cooperative Strategies ii. Competitive Posture b. Corporate-level Strategy
VI. Critical Issues References
I. Executive Summary Rick Wagoner is the CEO of GM. He is from Richmond, VA, 55 years old and he graduated from Harvard Business School. His current salary is $1.5 million a year, not including benefits and bonuses. (maybe not now since he has resigned). Wagoner started at GM in the treasurer’s office in 1981. After moving up through the company in May of 2003 he became their CEO. While he has been at GM, they have lost $85 billion. He has been complimented for his efforts in cutting cost and blamed for slow change. He has also been accused of