General Motors Diversification
GM describes their brand politics as having "two brands" which "will drive our global growth. They are Chevrolet, which embodies the qualities of value, reliability, performance and expressive design; and Cadillac, which creates luxury vehicles that are provocative and powerful. At the same time, the Holden, Buick, GMC, Baojun, Opel and Vauxhall brands are being carefully cultivated to satisfy as many customers as possible in select regions.
As it emerged from bankruptcy and company reorganization in 2010, GM reorganized the content and structure of its brand portfolio. Some nameplates like Pontiac, Oldsmobile, Saturn, Hummer, and service brands like Goodwrench were discontinued. Others, like SAAB, were sold.
Main brands:
- Chevrolet
- Cadillac
- GMC
- Buick
A GLOBAL PERSPECTIVE
Today, General Motors is the world’s largest automotive company – with operations in more than 120 countries worldwide. In 2011 we sold 9.0 million vehicles.
Our business is diversified across products and geographic markets. We meet the local sales and service needs of our retail and fleet customers with a global network of independent dealers. Of our total 2011 vehicle sales volume, 72.3% was generated outside the U.S., including 43.4% from emerging markets, such as Brazil, Russia, India and China (collectively BRIC), which have recently experienced the industry 's highest volume growth.
Across the globe, we are the leader in market share and vehicle sales, led by a diverse portfolio of brands sharing core platform efficiencies and connected by GM’s global reach.
In North America, GM manufacturers and markets the following brands: Buick, Cadillac, Chevrolet and GMC.
Outside North America, GM manufactures and markets the following brands: Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall.
Presently, we have equity ownership stakes directly or indirectly in entities through various regional subsidiaries, including GM Korea Company (GM Korea), Shanghai General
As it emerged from bankruptcy and company reorganization in 2010, GM reorganized the content and structure of its brand portfolio. Some nameplates like Pontiac, Oldsmobile, Saturn, Hummer, and service brands like Goodwrench were discontinued. Others, like SAAB, were sold.
Main brands:
- Chevrolet
- Cadillac
- GMC
- Buick
A GLOBAL PERSPECTIVE
Today, General Motors is the world’s largest automotive company – with operations in more than 120 countries worldwide. In 2011 we sold 9.0 million vehicles.
Our business is diversified across products and geographic markets. We meet the local sales and service needs of our retail and fleet customers with a global network of independent dealers. Of our total 2011 vehicle sales volume, 72.3% was generated outside the U.S., including 43.4% from emerging markets, such as Brazil, Russia, India and China (collectively BRIC), which have recently experienced the industry 's highest volume growth.
Across the globe, we are the leader in market share and vehicle sales, led by a diverse portfolio of brands sharing core platform efficiencies and connected by GM’s global reach.
In North America, GM manufacturers and markets the following brands: Buick, Cadillac, Chevrolet and GMC.
Outside North America, GM manufactures and markets the following brands: Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall.
Presently, we have equity ownership stakes directly or indirectly in entities through various regional subsidiaries, including GM Korea Company (GM Korea), Shanghai General