Preview

Generational Study

Good Essays
Open Document
Open Document
440 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Generational Study
Overview
Quelch and Beckham present a break down of the weight-loss product called “Metabical”.
Quelch and Beckham show that “Metabicals” optimal target customer are Over Weight United States demographic. Premises
“Excess weight is considered a public health crisis in the U.S., with approximately 65% of the entire adult population categorized as overweight, obese, or severely obese.”
True
This premises supports the claim the question presents in showing evidence that authors of the case study primary target are U.S adults who are over weight by showing statistics that show the readers that overweight, obese, or severely obese is a problem in the United States, Hence further showing that the optimal target customer are Over Weight Adults in the U.S.
This premises is Warranted because research shows (CDC) shows that More than two-thirds (68.8 percent) of adults are considered to be overweight or obese. (http://www.cdc.gov/nchs/fastats/obesity-overweight.htm). These arthor justifies their premises with cogent reasoning on the stats of U.S adult Overweight. “Many overweight people feel like social outcasts. The professional life of an overweight individual could also be negatively affected, as excess weight has been found to adversely influence hiring decisions, wages, and promotions”
True
The second supports the claim the question presents in showing again the the case study focus on the issues of over-weight adults in the U.S. This issue specifically on the psychological problem weight could have on a person.
I found the statement not to be sound enough to be warrented. The premise follows The “Correlation does not equal Causation” fallacy. The lack of factual information doesn’t show proof for the claim
3. Losing weight is tough. You don’t have to do it alone. Let Metabical and your health care provider start you on the road to a healthy weight and better life.
Look your best. Shed excess pounds with Metabical and discover a

You May Also Find These Documents Helpful

  • Good Essays

    The fact that Nigatu that was able to find evidence that obesity was linked to depression specifically, makes for an interesting discussion about how much of an impact this stigma around weight, that Tomiyama had defined earlier, actually has on a person. Nigatu’s findings create a parallel with her definition because by describing how the weight stigma is a “social devaluation” of people means that this devaluation could push people beyond their mental limits and their mind could respond…

    • 298 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Cited: published research studies on obesity appeal to authority. A research study is used as evidence with data from underwriters is cited twice. The “Get Well” program is claimed to make Penn-Mart employees feel better about themselves, generalizing from the research sample. Finally, an employee survey about satisfaction with their benefits could be a biased survey.…

    • 2048 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    It’s become common knowledge that the US has a problem with the condition of being overweight or suffering from obesity. Today seven in ten people in the United States are currently suffering from the aforementioned conditions. If this statistic wasn’t shocking enough by itself “only 36 percent think they have a weight…

    • 1100 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Super Credit Move Review

    • 908 Words
    • 4 Pages

    According to the statistics on obesity in America, at least 68% of Americans are overweight. Of…

    • 908 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    IMixon Assignment Unit 3

    • 561 Words
    • 2 Pages

    Loureiro, M., (2006). Obesity: Economic Dimensions of a “Super Size” Problem. Choices. Retrieved from http://www.choicesmagazine.org/2004-3/obesity/2004-3-02.htm…

    • 561 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    In Amanda Spake’s article, “Rethinking Weight”, and Daniel Heimpel’s article “Who Says Americans are Fat?”, the authors discuss underlying issues concerning weight, analyzing the the risks of obesity. They go beyond these risks to examine society’s perception of what is and isn’t obese to discuss where these problems begin and how we should go about ending them. Using facts and large amounts of data, these authors covey their positions in a logical and empirical manner, while at times weaving in their own opinions to persuade readers one way to the other. Although “Rethinking Weight” by Amanda Spake seems to share similar concerns and ideas with “Who Says Americans are Fat?” by Daniel Heimpel, there are significant differences…

    • 1106 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Rhetorical Analysis

    • 817 Words
    • 4 Pages

    The Essay establishes credibility by explaining some examples of relevance to the issue under debate. Like when Brinks and Querna say, “It’s everywhere”. Tank up your car, and you walk past soft pretzels with cheese sauce”. “Grab a cup of coffee, and you see doughnuts, danishes, and cookies the size of hubcaps”. Stop at Staples for an ink cartridge, and you confront candy bars at the register”. Stroll past the receptionist’s desk at the office, and find somebody’s leftover Christmas cookies, Valentine’s Day candy, Easter Peeps, birthday cake, or vacation saltwater taffy”(620). This is a very true statement because everywhere you look; there is an increase in high calorie sweets on the counters of any store. Americans believe that Obesity is becoming a serious issue here in the United States because a lot of his arguments are very true. This goes back to Americans believing that something should change or else there is going to be big health risk in their life.…

    • 817 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The cognitive analysis that is being demonstrates helps clarify different ways in which individuals want to eat. Yet, commercialism is still one of those reasons. This article is an important asset to my research paper because it demonstrates more ways that obesity is becoming the norm. It is a way that is shown through physical attributes.…

    • 2204 Words
    • 9 Pages
    Satisfactory Essays
  • Powerful Essays

    "How Obesity Affects Mental and Emotional Health: The Social and Psychological Consequences of Being Overweight | Suite101.com." Laurie Pawlik-Kienlen | Suite101.com. Web. 14 Jan. 2012. .…

    • 1526 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Modest proposal paper

    • 698 Words
    • 3 Pages

    Scientific research has been made over the problem of obesity in the US, and the numbers thrown, by this research, indicate that the amount of obese people in the United States of America is around 100.000.000 people, which makes almost one third of the population.…

    • 698 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Rhetorical Analysis

    • 648 Words
    • 3 Pages

    During the recent decades, there has been a growing debate over what role that businesses should play when it comes to the increasing obesity levels in the United States of America. The prevalence of obesity has been on the rise in America for several decades now. Most people have attributed the increase of obesity to two reasons: people are consuming high-fat and high-calories foods, and people are consuming a greater number of calories than they are burning off. Kathleen Seiders and Leonard Berry are business professors at Boston College and Texas A&M University, respectively. In December 2007, they published the article in the MIT Sloan Management Review titled, “Should Business Care About Obesity?”. The intended audience of this article includes business leaders, company executives, and entrepreneurs, all of whom the authors are attempting to persuade. In the article, Seiders and Berry argue that business leaders should seek to lessen obesity rates in America. Businesses should be…

    • 648 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Essay On Fat Stigma

    • 611 Words
    • 3 Pages

    According to Jeffrey Hunger, “people assume there is a direct relationship between how much people weigh and their psychological health.” People that are overweight are more likely to report problems with depression, anxiety, and low self-esteem. However, majority of the time it’s due to the individual experiencing weight-based discrimination. Also, when individuals face discrimination because of their weight, they tend to avoid exercising in the public and going for doctor appointments. For example, Mr. Hunger stated, “we know that obese and overweight people have an increased motivation to avoid exercising in public.”…

    • 611 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Obesity Myths

    • 32522 Words
    • 131 Pages

    No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system without the permission in writing from the publisher. Published by The Center for Consumer Freedom, Washington, D.C. Printed in the United States of America ISBN 0-9774380-0-7 Obesity Myths.indd A8 11/29/2005 11:59:29 AM An Epidemic of Obesity Myths The Myths Introduction ................................................................................. 1 65 Percent of Americans Are Overweight or Obese ................. 4 “Overweight” and “obese” celebrities and sports stars.................…

    • 32522 Words
    • 131 Pages
    Satisfactory Essays
  • Good Essays

    Natasha stood there looking in the mirror. As she looked at her reflection, she could not hold back the tears that flooded her eyes. The doctor’s words kept running through her mind over and over, “You are running out of time Natasha”. She started to tremble as she felt the fear grip her heart. “How could I let this happen to me?” she thought, “I’m only thirty-five!”…. America needs to wake up and realize the impact obesity has had on our country and see the toll it is still taking today.…

    • 939 Words
    • 4 Pages
    Good Essays
  • Better Essays

    b) Alternative Search: Once the need for love and belonging, and self esteem is recognized the overweight individual collects information from marketing sources like ads, or public sources like newspapers and magazines. The consumer might even ask his health care provider about it. He/she might even ask their overweight friends i.e. group sources who tried many diet drugs before. Then the consumer processes information after having been exposed to it, having been attentive, and having understood and retained its message.…

    • 3251 Words
    • 14 Pages
    Better Essays