Gentrification is the rehabilitation/renewal of a deteriorated neighbourhood by new residents who are wealthier than the long-time residents. This can cause an increase in house prices and lead to the displacement of the long-time residents. It is often small scale and incremental, usually instigated by individual people and is often accompanied by landscape and street furniture improvements. An example of Gentrification is that of Notting Hill. Although the place is now a bustling urban area, in the mid-eighteenth century a country hamlet that was known for it's gravel pits and roadside inns had proved to be a magnet in attracting highwaymen. The unpopular tollgate, which gave the main road it's name appeared during this time. The Industrialisation brought many workers in from the countryside (urbanisation), with the landlords building tiny terreced houses to rent to the poor. During the Victorian Times Notting Hill was a rough, working class area and by the 1950's the area had become synonymous with slum landlords and inner-city deprivation. In 1958, it was the scene of many race riots after the tensions arose between the newly arrived afro-caribbean community and the teddy boys of the facist British Unioon, a secound riot then took place during the infamous Notting Hill Carnival in 1976.
The past 30 years have seen a steady northwards swarm of gentrification, with estate agents coining names like 'Hillgate Village' for the previous working-class neighbourhoods which then sent the property prices rocketing, to a point where houses can now cost more than in the ultra-upmarket Mayfair. Notting Hills secluded communal gardens, sandwiched between the rows of houses and scarcely visible from the street, make it today London's most desirable area for families. Notting Hill: The Movie, helped to popularise the area in households around the world and area, but Gentrification had already being underway a long time before this. This tempted Movie Stars,