Gentrification In The 20th Century

However, this would begin to change towards the end of the 20th century. A new generation had spawned, causing the local government to make a decision. Either, face the same fate as the last generation and continue the trend of crime, drugs and welfare. Or, make a change. They chose the latter. In 1997, the City of Elizabeth and the City of Munno Para merged together to form the City of Playford (Playford.sa.gov, 2017). The new City of Playford was named after Sir Thomas Playford, paying ohmage to the mastermind behind Elizabeth. Like Sir Thomas Playford wanted to bring industrialisation to the area, this re-branding wanted to bring the City of Playford into the 21st century (the information century). Not wanting a repeat of the last generation, the council of Playford began implementing plans to bring the middle class into the area, through gentrification.
According to Hamnett (1984), Gentrification is the “invasion of middle-class and/or higher-class income groups of previously working-class neighbourhoods” Hamnett, pg.284, 1984). This new interest in the area often misplaces the previous residents of the area, as they usually cannot conform to the new middle-class ideals. These ideals take in form in Bourdieu’s (1986) different types of capital. Gentrification brings with it a middle-class style of taste, education and economy. This is evident in the City of Playford’s modernizing of its City Centre, Shopping Centre and housing