George Ritzer - Mcdonalization 
George Ritzer’s McDonaldization:
McDonaldization is a term used by George Ritzer in his book ‘The McDonaldization of Society’ He explains that it becomes apparent when a culture adapts the characteristics of a fast-food restaurant. McDonaldization is a concept of controversial behaviours or feelings, or moving from traditional to rational modes of thought. Ritzer sees the fast-food restaurant as having become a more representative contemporary pattern. In contemporary society, the concept of McDonaldization is gaining attention in different aspects such as culture: McDonaldization in cultural version is a recent idea of the world wide of cultures. The process of McDonaldization is when the principles of the fast-food restaurant are coming to dominate more and more parts of the American society as well as of the rest of the world. In modern times most countries have adapted to this concept because of globalization. It has been predicted that the Ritzer model will come to dominate in most cultures.
The four highlighted components of McDonaldization are:
Efficiency: this is the most favourable method for accomplishing a task, this means that it has a very specific meaning of efficiency, examples can be of McDonald’s customers, and it’s the fastest way to get from being hungry to being full, so the efficiency in McDonaldization means that every aspect of this is towards the minimisation of time.
Calculability: This is when the objective should be able to determine (example: sales) rather than influenced (example: taste). McDonaldization has developed the notion that quantity is equal to quality, even though a large amount of a certain product is delivered to the consumer in a short amount of time, it is at a high quality just like if you went to a high quality restaurant. This helps people to quantify how much they’re getting against how much they’re paying it for.
Predictability/ standardized: predictability means that no matter where a person goes, they need to
McDonaldization is a term used by George Ritzer in his book ‘The McDonaldization of Society’ He explains that it becomes apparent when a culture adapts the characteristics of a fast-food restaurant. McDonaldization is a concept of controversial behaviours or feelings, or moving from traditional to rational modes of thought. Ritzer sees the fast-food restaurant as having become a more representative contemporary pattern. In contemporary society, the concept of McDonaldization is gaining attention in different aspects such as culture: McDonaldization in cultural version is a recent idea of the world wide of cultures. The process of McDonaldization is when the principles of the fast-food restaurant are coming to dominate more and more parts of the American society as well as of the rest of the world. In modern times most countries have adapted to this concept because of globalization. It has been predicted that the Ritzer model will come to dominate in most cultures.
The four highlighted components of McDonaldization are:
Efficiency: this is the most favourable method for accomplishing a task, this means that it has a very specific meaning of efficiency, examples can be of McDonald’s customers, and it’s the fastest way to get from being hungry to being full, so the efficiency in McDonaldization means that every aspect of this is towards the minimisation of time.
Calculability: This is when the objective should be able to determine (example: sales) rather than influenced (example: taste). McDonaldization has developed the notion that quantity is equal to quality, even though a large amount of a certain product is delivered to the consumer in a short amount of time, it is at a high quality just like if you went to a high quality restaurant. This helps people to quantify how much they’re getting against how much they’re paying it for.
Predictability/ standardized: predictability means that no matter where a person goes, they need to