Getting Thin While Getting Fat Case Study

Adrian Wolanski
GD23665
McDonalds
Getting thin while getting fat

You might ask yourself, how is it possible to get thin while getting fat at the same time? The question refers to the dilemma of how our culture and values have changed in the more recent years, to how a corporation can still maintain to be profitable. Let's face it, McDonalds has never been the first restaurant that would pop into your mind while thinking of a place to eat healthy, nor even the last, be honest. Health and fitness have become an increasingly more important issue in the 21st century. With concerns about rising obesity levels and a greater understanding of the importance of good nutrition, consumers have been demanding healthier food options. This has become apparent
We all know that, that the ability to move with the times is what makes a business successful from the very start. The first McDonald's opened in 1955 in the United States. The company focus was to provide family friendly, affordable meals. This idea hit the nail right on the head as the business began expanding rapidly. The key to success was creating a franchise, allowing investors to invest into the business thus growing on a quick and massive scale since anyone could buy into the chain. It did not take long after for the company to go public and become a corporation in
It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys – online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations." (http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research/) This research began in 2005 and the name was called "Project Discovery". The qualitative research involved two-hour, one-on-one interviews while the quantitative research involved telephone interviews. The results showed some positive customer perceptions, but also revealed areas that needed greater attention, indeed specifically in the area of health. Also to further supplement this major research project, McDonald’s conducts regular customer surveys every quarter that measure the customers views. Customers are asked questions regarding food image, brand image, quality, service,