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Global Business Situation and Opportunity Analysis

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Global Business Situation and Opportunity Analysis
* Executive Summary
This report is about the strategy, planning and opportunity to invest another country which is Sao Paulo, Brazil.
The research talk that there are not many types of solar power in this country, especially the solar box cooker. Also, the Brazil economy has been grown fast in recently, and the population of Sao Paulo is over 10 million. There has a sunny light through a year which is similar the home country of company, Australia For this reason, the Rainbow Power Company, which is manufacture, and supply renewable energy equipment, will invest to produce the solar box cooker. Also, this product will base on 4 C’s of new product to develop in Brazil such as company, consumers, competitive and collaborators.

* Introduction
Nowadays, around the world have a lot of manufactures and distributor of renewable energy equipment that based on helping the environment and less then population. For that reason, this report will talk about Rainbow Power Company Ltd whom will produce the solar energy, particularly solar box cooker. Moreover, it is going to tell about the strategy, planning and opportunity to invest another country which is Sao Paulo, Brazil. Furthermore, there is the only one of this product in this market if Rainbow Power Company wants to invest.

* Company Structure, Capabilities and Resources
Rainbow Power Company Ltd is opened in 1987. They are doing design, manufacture, and supply renewable energy equipment with solar, wind and hydro energy sources.
Moreover, the company has been a major character of increasing use of renewable energy both in overseas countries and Australia. The company has enthusiastic and lots experienced workforce, with good equipped and complete range of products and services have provided with a strong foundation so that the business intend to continue to grow.
Additionally, Rainbow Power Company Ltd is a unique company structure. They are much similar a co-operative with respect to employee



References: Applied Solar Technology (2013) Benefits of solar oven cooking. Available from http://www.applied-solar.info [12 March 2013] Eolica Brazil (2012) Enersolar + Brazil: solar energy for a fast growing country Freitas, D., Barrette, P. A. & Carolina, A. (2009) The wealth of opportunities, International Financial Law Review, Energy Supplement, pp. 11-16 Gomes, T Market Line (2012) Utilities Industry Profile: Brazil; Market Line, pp. 1-37 Nascimento, A Rainbow Power Company (2013) Companies. Available from http://www.environmentdirectory.com.au/companies/rpc.htm [10 March 2013] Rainbow Power Company (2013) Grid feed power output Sen, Z., (2008) Linear Solar Energy Models, Solar Energy Fundamentals and Modeling Techniques, pp 101-149 Solar Green (2011) Why choose us The economist (2012) Ideas economy: Brazil 2012. Available from http://www.economist.com/events-conferences/americas/brazil-2012 [11 March 2013] Worldalats (2012) Largest city of the world

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