Global Summary
Globalization:
Global marketing refers to a strategy for achieving one or more of four major categories of potential globalization benefits: cost reduction, improved quality of products and programs, enhanced customer preference, and increased competitive advantage on a global basis.
Why Global Marketing is Imperative
Saturation of Domestic Markets: the saturation of domestic markets in the industrialized parts of the world forced many companies to look for marketing opportunities beyond their national boundaries.
Emerging Markets: As the traditional developed markets have become increasingly competitive, such emerging markets promise to offer better growth opportunities to many firms.
Global Competition: the different company changed by the past of time and the leaders in this market passed to be less important and emerged new competitors (but with the globalization changed and more companies started to enter in the market).
Global Cooperation: Global competition also brings about global cooperation. This is most obvious in the information technology industry. Then the companies create an union for start a competitive advantage in the market.
Internet Revolution: The Internet opened the gates for companies to sell direct-to-consumers easily across national boundaries. Many argue that e-commerce is less intimate than face-to-face retail; however, it actually provides more targeted demographic and psychographic information. Most importantly, the data allow for the development of relevant marketing messages aimed at important customers and initiate loyal relationships on a global basis. What’s more, the Internet builds a platform for a two-way dialogue between manufacturers and consumers, allowing consumers to design and order their own products from the manufacturers.
Globalization of markets: convergence and divergence:
Even the deeply rooted cultures have begun to converge. In other words, from a marketing point of view, those people have begun to
Global marketing refers to a strategy for achieving one or more of four major categories of potential globalization benefits: cost reduction, improved quality of products and programs, enhanced customer preference, and increased competitive advantage on a global basis.
Why Global Marketing is Imperative
Saturation of Domestic Markets: the saturation of domestic markets in the industrialized parts of the world forced many companies to look for marketing opportunities beyond their national boundaries.
Emerging Markets: As the traditional developed markets have become increasingly competitive, such emerging markets promise to offer better growth opportunities to many firms.
Global Competition: the different company changed by the past of time and the leaders in this market passed to be less important and emerged new competitors (but with the globalization changed and more companies started to enter in the market).
Global Cooperation: Global competition also brings about global cooperation. This is most obvious in the information technology industry. Then the companies create an union for start a competitive advantage in the market.
Internet Revolution: The Internet opened the gates for companies to sell direct-to-consumers easily across national boundaries. Many argue that e-commerce is less intimate than face-to-face retail; however, it actually provides more targeted demographic and psychographic information. Most importantly, the data allow for the development of relevant marketing messages aimed at important customers and initiate loyal relationships on a global basis. What’s more, the Internet builds a platform for a two-way dialogue between manufacturers and consumers, allowing consumers to design and order their own products from the manufacturers.
Globalization of markets: convergence and divergence:
Even the deeply rooted cultures have begun to converge. In other words, from a marketing point of view, those people have begun to