Vanitha Srinivasan
Threats of terrorism, pandemic outbreaks, natural calamities and, finally, pesky security checks notwithstanding, the international tourism industry is booming. Tourism has become a key economic driver globally, and is one of the main sources of income for many developing countries today. International tourism receipts totaled $682 billion in 2005 while arrivals, at 842 million in 2006, registered a five-fold growth over the last three decades. The United Nations World Tourism Organization (UNWTO) estimates that international tourist arrivals will touch the one-billion mark by2010 and the centre of activity will be the Asia-Pacific region. The World Tourism Conference in Kuala Lumpur early this month acquired significance given the recent resurgence in the global tourism industry following several shocks starting from 9/11, continuing through the Bali bombings in 2002, the SARS epidemic, the avian flu and the Asian tsunami. The conference discussed several important issues that the global tourism industry is faced and the changes happening worldwide. The impact of technology and the changing demographics on tourism were among the interesting trends discussed.
COMING OF AGE
The tourism industry has matured significantly in recent years and is displaying a new willingness to share information and co-operate. The result: A different type of growth, one that is more moderate, more solid and more responsible.
More moderate because it is not likely to produce the spectacular double-digit growth rates of 2000and 2004. The industry can, however, look forward to about 4 per cent growth in 2007.
More solid because enterprises, consumers and institutions are able to anticipate shocks and respondeffectively to crises. The market shows increased resilience and travellers are better informed; forinstance, they now include security concerns as just another consideration while selecting