Globalisation is the emergence of a complex web of interconnectedness that means that our lives are increasingly shaped by events that occur in countries made further away from us. This process has increased significantly since the birth of the UN with 193 out of 196 states participating which have led to better communication between nation states. This has led to a more liberal view of the world as liberals also believe that nation states should be interconnected and helping each other while realists have a more Machiavellian view of nation states which is that all nations act out of self-interest and greed.
One form of globalisation is cultural globalisation which is the process whereby information, commodities and images that have been produced in one part of world enter a different part of the world. This is via the theory of time-space compression where the world is “shrinking” and is the world is getting closer together. An example of this is branding as brands such as McDonalds and Nike have become world renowned with people all over the world knowing the name and logo this has led to a share of culture as the world has become more multicultural which allows for greater diversity and innovation of products. This has benefited the world as now everyone can get cheap food from McDonalds or a new phone from Apple.
Secondly economic globalisation is the growth of interlocking global economies this is because of TNCs spreading their franchises to multiple corners of the world. TNCs have helped improve employment in countries where citizens and the country as a whole is facing poverty this has led to the growth of emerging nations such as the BRIC nations. This in turn means that there is an increase in the standard of living of the citizens of these nations. Because of the movement of employment to other countries this means that consumers can get the product they want at a cheaper rate. This makes the