Globalisation to Glocalistation
Globalisation to Glocalisation:
In Public Relations Globalisation, a widely discussed topic and is not all that easy to explain in such complicated terms in simple words. This essay seeks to present an overview of how globalisation came about which impacted the way of public relations by shifting its perspective towards glocalisation. In the beginning, advancements in technologies such as mobile phones, aeroplanes, telephones and the internet had made the growth in transport in communications networks possible. As a matter of fact, this means that people across the world can interchange merchandises and info more swiftly and simply. This process is called globalisation, where the worldwide coming together of countries and nation. (Sriramesh, K. 2009)
For instance, companies such as Apple and Blackberry which produces smart phones in the United States. Their products are in ballot competition with each other, but both companies pay the same salary and production cost. They have the same customers; uses the same suppliers and sell their products at similar prices. In short, the same condition applies to both companies.
Due to technical, cultural and economic developments that come about through globalisation; other companies which manufacture products in a different country can now offer their products in the United States too. That is why; a company like Samsung in Korea can sell their products in the United States at a lower price because they were produced for less. The local companies like Apple and Blackberry have to react and withstand the competition, and so, the world growth is stronger and there is an active exchange of goods between countries, more affordable products are available for more people.
However, not only products and economical merchandises take place but also the services, knowledge, cultural groups and even languages. All these essentials are thoroughly connected and impact each another but when there’s light, there’s shadow because of
In Public Relations Globalisation, a widely discussed topic and is not all that easy to explain in such complicated terms in simple words. This essay seeks to present an overview of how globalisation came about which impacted the way of public relations by shifting its perspective towards glocalisation. In the beginning, advancements in technologies such as mobile phones, aeroplanes, telephones and the internet had made the growth in transport in communications networks possible. As a matter of fact, this means that people across the world can interchange merchandises and info more swiftly and simply. This process is called globalisation, where the worldwide coming together of countries and nation. (Sriramesh, K. 2009)
For instance, companies such as Apple and Blackberry which produces smart phones in the United States. Their products are in ballot competition with each other, but both companies pay the same salary and production cost. They have the same customers; uses the same suppliers and sell their products at similar prices. In short, the same condition applies to both companies.
Due to technical, cultural and economic developments that come about through globalisation; other companies which manufacture products in a different country can now offer their products in the United States too. That is why; a company like Samsung in Korea can sell their products in the United States at a lower price because they were produced for less. The local companies like Apple and Blackberry have to react and withstand the competition, and so, the world growth is stronger and there is an active exchange of goods between countries, more affordable products are available for more people.
However, not only products and economical merchandises take place but also the services, knowledge, cultural groups and even languages. All these essentials are thoroughly connected and impact each another but when there’s light, there’s shadow because of
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