god particle
FINAL GROUP PROJECT (25%)
ORAL PRESENTATION (10%) + FINAL PAPER (15%)
Each team will consist of five to six members. The list of team members and e-mail contact information is on BB. Each team will research and present the communication efforts of a multinational organization involving a home country, host country, and transnational publics/audiences in the region of the world assigned to you. If you are not sure which countries are in the region assigned to you, please refer to the textbook, Global Public Relations.
The purpose of the project is to document global public relations practices by various types of organizations (e.g., private, government, non-governmental, non-for-profit, activist, or agency).
The contents should include the following four aspects of your topic:
1) Situation analysis
a. Problem, issue, or opportunity faced by the organization (tip: think about why the organization needed to do PR internationally)
b. Internal factors: background of the organization
c. External factors: overview of the national environment of the host country (See page 3 of this document for the questions you can think about for each category)
Political Structure
Economic Structure
Mass Media Environment
Infrastructure
Legal Structure
Social Structure
Culture
2) Overview of the campaign
a. Description of the primary publics
b. Campaign theme and its key messages
c. Goals, objectives, and strategies
d. Tactics: e.g., analysis of web pages; electronic/interactive media kit (e.g., news releases, photographs, glossaries, fact sheets, questions & answers, executive profiles, videos); brochures; social media
3) Evaluation
a. Results of the campaign
b. Suggestions
c. Implications or lessons
In this evaluation section, either under suggestions or implications/lessons, you should link the environment of the host country to the PR practices. For example, if the campaign was successful, you can think about how the
ORAL PRESENTATION (10%) + FINAL PAPER (15%)
Each team will consist of five to six members. The list of team members and e-mail contact information is on BB. Each team will research and present the communication efforts of a multinational organization involving a home country, host country, and transnational publics/audiences in the region of the world assigned to you. If you are not sure which countries are in the region assigned to you, please refer to the textbook, Global Public Relations.
The purpose of the project is to document global public relations practices by various types of organizations (e.g., private, government, non-governmental, non-for-profit, activist, or agency).
The contents should include the following four aspects of your topic:
1) Situation analysis
a. Problem, issue, or opportunity faced by the organization (tip: think about why the organization needed to do PR internationally)
b. Internal factors: background of the organization
c. External factors: overview of the national environment of the host country (See page 3 of this document for the questions you can think about for each category)
Political Structure
Economic Structure
Mass Media Environment
Infrastructure
Legal Structure
Social Structure
Culture
2) Overview of the campaign
a. Description of the primary publics
b. Campaign theme and its key messages
c. Goals, objectives, and strategies
d. Tactics: e.g., analysis of web pages; electronic/interactive media kit (e.g., news releases, photographs, glossaries, fact sheets, questions & answers, executive profiles, videos); brochures; social media
3) Evaluation
a. Results of the campaign
b. Suggestions
c. Implications or lessons
In this evaluation section, either under suggestions or implications/lessons, you should link the environment of the host country to the PR practices. For example, if the campaign was successful, you can think about how the