Some of the key points strategically being used this week consist of pursuing a competitive advantage keyed to low-cost/low-price cameras, top-of-the line camera quality and performance, and more value for the money. Another strategy is aimed, at being the clear market leader in entry-level cameras, multi-featured cameras, or becoming the leader in both within the industry. Blue Wave Digital quickly discovered that we can can focus sales activities on one or two geographic regions or strive for geographic balance. In order to do this, Blue Wave can pursue essentially the same strategy worldwide or craft different strategies for the Europe-Africa, Asia-Pacific, Latin America, and North America markets. The components that hold our strategic plan in place is additional information that must be complied weekly to keep Blue Wave Digital on track. Our team meets once a week to discuss and review market share numbers and demand of units, perform competitive analysis on our competitors, and review pricing trends within the market.
Some of our most recent decisions this week included:
Adjustments to the number of stores for Entry Level and Multi Featured
Product Design changes to enhance the quality of the units
Adjusted the number of stores to align utilized to availability
Increased price $165 to the entry level and $400 to the Multi Features
Entry level Changed order demand fulfillment, but didn’t adjust Multi Featured. We just changed the assembly for