Produce By: Name Student number 1- Mohamed Abdi 60074972 2- Salah 6006xxxx 3- Essa Ali 60069766
Introduction: * History & vision. * How many places the company has in Qatar? * What is the target market? * Who are the competitors? * How many cars sold? * What promotion they give to the customer to sell a car?
History & vision:
General Motors was founded by William C. Durant on September 16, 1908, as a holding company for Buick.In 1909, GM purchased the Rapid Motor Vehicle Company, forming the basis of the General Motors Truck Company, from which the "GMC”brand name was derived. The GMC Start in Qatar in 1975s. Also it was has a vision which is we stand to achieve our goal - Empowering people throughout the region to reach out and connect and improving our customer's lives with the best possible offering of products, services and support. We take pride in that.
How many places the company has in Qatar?
The company has two show rooms for the cars the main show room in the salwa road and the other show room in the Al-Wakra. And the company has three service stations in Qatar, in different locations, the main service in the industry area, Wakra and Umm Al Afaai and you can go to any AcDelco service station
What is the target market?
The GMC target market is for every one lives in Doha and it’s not categories for special level of people. For example, the Yukon is for families, sierra for young people, Terrain for ladies and small families and savanna for the companies.
SWOT( strength, weaknesses, opportunity and threat)
Strength: they have strong cars with a big engine and fuel-efficiency.
Weaknesses: the Qatari market is well known with its japans imports and the Americans are not that old to compete in the market
Opportunity: GMC is