Godrej Consumer Products Communication Strategy
Godrej Consumer products communication strategy
Corporate Communication in terms of Corporate identity ,image and reputation
2500 words
Part of the Godrej Group, Godrej Consumer Products Ltd. (GCPL) represents the same values of trust, integrity and quality as exhibited by the Godrej Group. Says A. Mahendran, MD, GCPL, “Godrej is one of the few over century-old brands, which provide a sustained genuine consumer offering. Home to a legacy which is continuously learning and relishing being young again, we enjoy the patronage and trust of over 470 million Indians every single day – our signature consumer centricity, which draws from this wide pool of experience, defines who we are.”
The success of GCPL as a great workplace can be attributed to its commitment to deliver innovation and excellence. Ranked #14 in the Great Place to Work® Institute’s Study and #1 in the Industry Category of the FMCG sector, the company considers its employees as an asset and strives for continuous learning and improvement.
The fast moving consumer goods industry is a highly competitive and rapidly changing field in India; the FMCG sector is flooded with choices, yet GCPL has managed to keep ahead of others. The stress is on employee empowerment and multi skilling to encourage a variety in roles played by its people. GCPL believes in listening to its employees and is open to suggestions given by them. Explains Sumit Mitra, Executive Vice President, Human Resources, Godrej Industries, “The open culture at GCPL, driven by ‘Bedhadak Bolo’ (our speak-out campaign) encourages opinion sharing while also creating a platform for people to interact with leaders to see how suggestions get translated into action. Initiatives are designed to hone this – from the interactive intranet, Godrejite; a strong Whistle Blower Policy; the ‘Hotmail to Chairman’ initiative and the popular Open House Sessions across the country where people are encouraged to pool in ideas and work together on solutions. The
Corporate Communication in terms of Corporate identity ,image and reputation
2500 words
Part of the Godrej Group, Godrej Consumer Products Ltd. (GCPL) represents the same values of trust, integrity and quality as exhibited by the Godrej Group. Says A. Mahendran, MD, GCPL, “Godrej is one of the few over century-old brands, which provide a sustained genuine consumer offering. Home to a legacy which is continuously learning and relishing being young again, we enjoy the patronage and trust of over 470 million Indians every single day – our signature consumer centricity, which draws from this wide pool of experience, defines who we are.”
The success of GCPL as a great workplace can be attributed to its commitment to deliver innovation and excellence. Ranked #14 in the Great Place to Work® Institute’s Study and #1 in the Industry Category of the FMCG sector, the company considers its employees as an asset and strives for continuous learning and improvement.
The fast moving consumer goods industry is a highly competitive and rapidly changing field in India; the FMCG sector is flooded with choices, yet GCPL has managed to keep ahead of others. The stress is on employee empowerment and multi skilling to encourage a variety in roles played by its people. GCPL believes in listening to its employees and is open to suggestions given by them. Explains Sumit Mitra, Executive Vice President, Human Resources, Godrej Industries, “The open culture at GCPL, driven by ‘Bedhadak Bolo’ (our speak-out campaign) encourages opinion sharing while also creating a platform for people to interact with leaders to see how suggestions get translated into action. Initiatives are designed to hone this – from the interactive intranet, Godrejite; a strong Whistle Blower Policy; the ‘Hotmail to Chairman’ initiative and the popular Open House Sessions across the country where people are encouraged to pool in ideas and work together on solutions. The
References: http://www.peoplematters.in/articles/focus-areas-13/14-godrej-consumer-products-signature-of-transparency http://www.financialexpress.com/news/fmcgs-zero-in-on-r&d-ad-spends-to-grab-bigger-market-share/541923