Management is the process of achieving organisational goals through the four functions of management, planning, organising, leading and controlling (Davidson, 2006: 5). For the reason that management involved with such variety of activities that basically would affect the proper function and the flow of the organisation; consequently, the standard of the management is the direct factor hindering the efficiency, effectiveness and productivity in the organisation.
Efficiency means 'accomplishing those goals within time constraints' and effectiveness means the 'accomplishment of the organisation's goals' (Seward and Dein, 2005:6). This is asserted by Stoner _et al_. (1985) who comments that while efficiency is 'doing things right', effectiveness is 'doing the right things'. Furthermore, efficiency, effectiveness and productivity are important and play a big part in any organisation. They make up most of any organisation that has been created. In the other words, it can be said that one of the purposes of management is to contribute to the efficiency and effectiveness of an organisation. Thus efficiency and effectiveness emphasize the basic purpose of management to achieve organisational goals.
As mentioned before, management is a multi-layer and complicated process. Managerial personnel or department might often encounter challenges when they performing certain activities and tried to coordinate the work of others effectively and efficiently (Robbins, 2006: 10). To solve those challenges encountered, strategies need to be imposed appropriately to ensure the efficiency and effectiveness in the organisation. The following article will look into the importance of good management in achieving organisational goals and organisational efficiency, effectiveness and productivity. McDonald's, Ford motor and ANZ bank will be used as case studies to
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