Google
Google’s Introduction
Google was founded by Sergey Brin and Larry Page while they were students at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual WebPages. In 1998, the company was officially launched at a friend’s garage. The name Google was derived from the word googol, which is a mathematical term. This name was originated from a nine year old boy named Milton sirotta who gave the name number 1 followed by 100zeros. His uncle helped popularized the term with his book. Larry page and Sergey Brin choose the name Google because it was related to the mathematical term. The name represents a number of information pages that page and Brin intended to organize it chronologically.
In the next few years Google became the gateway to the internet for the masses, as well as a traffic director that could make or break a company with its search rankings. Google Docs, Gmail, and Google Earth demonstrated the company’s aspiration to move beyond simple web queries, and its ability to merge playfulness with unparalleled functionality.
While other companies were busy cramming more motion ads on their homepages and squeezing every last hour of productivity out of employees, Google created an enjoyable experience for every party involved, including users, employees, and investors. Google’s success has come as a direct result of keeping people happy.
This paper analyzes Google core business, screen its environment, and analyze strategic expansion.
Google’s Mission, Objectives and Strategies
Google mission statement
Google has unofficial and official mission statement. Google mission statement is to organize the world’s information and make it universally useful and accessible. The unofficial mission statement is do not be evil.
There are the 10 commandments by which Google lives by and follows. These are the firm’s objectives and strategies.
1. Focus on the
Google was founded by Sergey Brin and Larry Page while they were students at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual WebPages. In 1998, the company was officially launched at a friend’s garage. The name Google was derived from the word googol, which is a mathematical term. This name was originated from a nine year old boy named Milton sirotta who gave the name number 1 followed by 100zeros. His uncle helped popularized the term with his book. Larry page and Sergey Brin choose the name Google because it was related to the mathematical term. The name represents a number of information pages that page and Brin intended to organize it chronologically.
In the next few years Google became the gateway to the internet for the masses, as well as a traffic director that could make or break a company with its search rankings. Google Docs, Gmail, and Google Earth demonstrated the company’s aspiration to move beyond simple web queries, and its ability to merge playfulness with unparalleled functionality.
While other companies were busy cramming more motion ads on their homepages and squeezing every last hour of productivity out of employees, Google created an enjoyable experience for every party involved, including users, employees, and investors. Google’s success has come as a direct result of keeping people happy.
This paper analyzes Google core business, screen its environment, and analyze strategic expansion.
Google’s Mission, Objectives and Strategies
Google mission statement
Google has unofficial and official mission statement. Google mission statement is to organize the world’s information and make it universally useful and accessible. The unofficial mission statement is do not be evil.
There are the 10 commandments by which Google lives by and follows. These are the firm’s objectives and strategies.
1. Focus on the
References: • Barroso, L. A., Dean, J., & Holzle, U. (2003). Web search for a planet: The Google cluster architecture. Micro, Ieee, 23(2), 22-28. Retrieved from http://static.Googleusercontent.com/media/research.Google.com/en//archive/Googlecluster-ieee.pdf • Mantere, S., Schildt, H. A., & Sillince, J. A. (2012). Reversal of strategic change. Academy of Management Journal, 55(1), 172-196. Retrieved from http://amj.aom.org/content/55/1/172 • Google Investor Relations http://investor.google.com/earnings/2013/Q3_google_earnings.html • Google Financial Statements - 10 Q http://edgar.sec.gov/Archives/edgar/data/1288776/000128877613000068/goog10-qq32013.htm • Google Company https://www.google.com/about/company/