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Assesment1
Baby Royale Goes To China
Task1
Demographic
Age
Our target market is infants from 2 months to 2 years. But the customers for these products are not infants but their parents. So we should be looking for new married couples (married for last five years) because young couples usually have infants. The average marriage age of first marriage in Chian according to the statistics of The China Post is 37.1 years for men and 32.3 years for women. This is quite high as compared to other countries and even Australia.
The chart published by the Census Department of China shows the population pyramid of China. We can see there is a huge population (approx. 0.5 billion) between the age of 30-45. According to the China Post website around 75% couples having a baby are between the ages 30-45.
This is huge population is a very good sign for a product because we have a huge potential customer base in China.
Income
China is quickly emerging as one of the leading economy of the world and the disposable income per capita is increasing quickly. This means consumers will have high buying power and this is a great signal for any new product that is being launched.
Occupation
There are various occupations in China. The people in rural areas are mostly farmers and some people work in cottage industries. In cities and towns there people have various occupations but large majority of the workforce is skilled working in industries. Although the wage rates in nominal terms are not very good as compared to Australia but the living is very cheap in China. Baby Royale can be sold with the same quality but lower price in China because labour cost is very cheap.
Geographic locations
The large cities of China e.g. Shanghai and Beijing will be the places where the product should be launched initially. These cities have high population and higher standard of living. We can see in the figure below that large cities have high income levels and of course
Baby Royale Goes To China
Task1
Demographic
Age
Our target market is infants from 2 months to 2 years. But the customers for these products are not infants but their parents. So we should be looking for new married couples (married for last five years) because young couples usually have infants. The average marriage age of first marriage in Chian according to the statistics of The China Post is 37.1 years for men and 32.3 years for women. This is quite high as compared to other countries and even Australia.
The chart published by the Census Department of China shows the population pyramid of China. We can see there is a huge population (approx. 0.5 billion) between the age of 30-45. According to the China Post website around 75% couples having a baby are between the ages 30-45.
This is huge population is a very good sign for a product because we have a huge potential customer base in China.
Income
China is quickly emerging as one of the leading economy of the world and the disposable income per capita is increasing quickly. This means consumers will have high buying power and this is a great signal for any new product that is being launched.
Occupation
There are various occupations in China. The people in rural areas are mostly farmers and some people work in cottage industries. In cities and towns there people have various occupations but large majority of the workforce is skilled working in industries. Although the wage rates in nominal terms are not very good as compared to Australia but the living is very cheap in China. Baby Royale can be sold with the same quality but lower price in China because labour cost is very cheap.
Geographic locations
The large cities of China e.g. Shanghai and Beijing will be the places where the product should be launched initially. These cities have high population and higher standard of living. We can see in the figure below that large cities have high income levels and of course