Google Assignment
Contents INTRODUCTION (summary): 2 Issues: Google Inc. 3 Strategies for Google Inc. 5 Better Search Engine: 5 Improve web-based productivity applications: 5 Cloud Computing: 5 Real Time Search: 6 Views (strategy suggested): 6 New Strategies for GOOGLE INC. 7 Reference 8
GOOGLE INC. STRATEGIC ANALYSIS
INTRODUCTION:
Google has been starting its business as the search engine industry leader through innovation and product development. Google consist of the external environment for the internet search engine industry and also the financial and internal environment for Google, but however there consists some gaps between these environments such as problem in utilizing its core competency, search technology, product innovation and so on. Since there exist very high and intense competition, so the industry with new innovation and ideas, it will determine which companies to survive. In case of Google Inc. developing and implementing reliable mobile search will provide the firm the opportunity to apply its core technology to a new segment of the search industry. Beside this, cloud computing offers Google the opportunity to develop new products to use to diversify its current business model.
The scope of Google is to organize the world’s information and make it universally accessible and useful through search, ads, applications, and mobile technology through their dedication to their users and the endless opportunities of the internet (Google Inc., 2009).
There are some gaps between the external environment and Google’s internal capabilities which the company should address. And it can be identified through the SWOT analysis of the company.
The main/intense competition that Google is facing is with Yahoo and Microsoft but beside these it also faces the completions with small startup companies with unique technology. So in order to maintain a competitive advantage in the industry, Google must continue to expand their product portfolio. Google,
GOOGLE INC. STRATEGIC ANALYSIS
INTRODUCTION:
Google has been starting its business as the search engine industry leader through innovation and product development. Google consist of the external environment for the internet search engine industry and also the financial and internal environment for Google, but however there consists some gaps between these environments such as problem in utilizing its core competency, search technology, product innovation and so on. Since there exist very high and intense competition, so the industry with new innovation and ideas, it will determine which companies to survive. In case of Google Inc. developing and implementing reliable mobile search will provide the firm the opportunity to apply its core technology to a new segment of the search industry. Beside this, cloud computing offers Google the opportunity to develop new products to use to diversify its current business model.
The scope of Google is to organize the world’s information and make it universally accessible and useful through search, ads, applications, and mobile technology through their dedication to their users and the endless opportunities of the internet (Google Inc., 2009).
There are some gaps between the external environment and Google’s internal capabilities which the company should address. And it can be identified through the SWOT analysis of the company.
The main/intense competition that Google is facing is with Yahoo and Microsoft but beside these it also faces the completions with small startup companies with unique technology. So in order to maintain a competitive advantage in the industry, Google must continue to expand their product portfolio. Google,