google in china
T was nice to meet you guys.
Table of Contents
Introduction 3
Google Company Background 3
China Background 5
The Internet Search Engine and Advertising Industry in China 7
Google in China 9
Recommendations 14
Conclusion 15
Appendix 16
Introduction
Google, Inc. is an internationally known business that has become the default provider for Internet services for many consumers. In a world where individuals can connect faster and across continents, Google has sought to provide its services in many countries. With varying political and cultural climates, Google has encountered challenges in offering its typical services, namely its search engine, in countries with stricter access rights. One such nation is China that imposes rigid Internet censorship within the country. This paper seeks to detail Google’s relationship with China and its efforts to offer its services in the Chinese Internet market.
The Internet is of top priority when it comes to they way people communicate and do business today. With Google being the largest search engine and one of the fastest growing companies in the United States, they are also highly involved in debates about international Internet Freedom. In February 2011, Secretary of State Hillary Rodham Clinton spoke at George Washington University about this topic:
The choices we make today will determine what the Internet looks like in the future. Businesses have to choose whether and how to enter markets where Internet freedom is limited. People have to choose how to act online, what information to share and with whom, which ideas to voice and how to voice them. Governments have to choose to live up to their commitments to protect free expression, assembly and association.1
Google’s mission is to organize the world‘s information and make it universally accessible and useful. Before going into the current state of Google and its international market
Table of Contents
Introduction 3
Google Company Background 3
China Background 5
The Internet Search Engine and Advertising Industry in China 7
Google in China 9
Recommendations 14
Conclusion 15
Appendix 16
Introduction
Google, Inc. is an internationally known business that has become the default provider for Internet services for many consumers. In a world where individuals can connect faster and across continents, Google has sought to provide its services in many countries. With varying political and cultural climates, Google has encountered challenges in offering its typical services, namely its search engine, in countries with stricter access rights. One such nation is China that imposes rigid Internet censorship within the country. This paper seeks to detail Google’s relationship with China and its efforts to offer its services in the Chinese Internet market.
The Internet is of top priority when it comes to they way people communicate and do business today. With Google being the largest search engine and one of the fastest growing companies in the United States, they are also highly involved in debates about international Internet Freedom. In February 2011, Secretary of State Hillary Rodham Clinton spoke at George Washington University about this topic:
The choices we make today will determine what the Internet looks like in the future. Businesses have to choose whether and how to enter markets where Internet freedom is limited. People have to choose how to act online, what information to share and with whom, which ideas to voice and how to voice them. Governments have to choose to live up to their commitments to protect free expression, assembly and association.1
Google’s mission is to organize the world‘s information and make it universally accessible and useful. Before going into the current state of Google and its international market