Google Search
What are the company’s key resources and competitive capabilities? What competitive liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present?
The key resources and competitive capabilities of the search industry are due to the huge company’s success. For instance, Google gains the trust of users through reliable, accurate searches and a clear distinction of upfront advertisements in searches. Therefore, the online business user’s can do their work in minimum physical locations and lower fixed cost. These locations is fully utilized as they maximize the creativity and being in high-spirit for their working environment. The employees are hired selectively amongst some of the greatest minds in technology and related fields, and are given the tools, freedom, and encouragement to be innovative and fulfilled by their job. Several iconic features of Google remain unparalleled, including their extensive Google Earth and Google Maps capabilities, archetypal YouTube video streaming, and Google Search Appliances that allow other companies to feature Google search bars within their own sites.
Being a leader in the search industries, Google is also has a few number of weaknesses. These could have serious implications on the future of their business as such the low revenue that is acquired from YouTube represents a lost opportunity for such a large online presence. Their grasp on the comprehensive social networking market is far behind those of their competitors. And while they remain an industry leader, their international reach in emerging markets such as China leave much to be desired and acquired.
The rapid growth in search industries which revolving around technology and the Internet turns out of giving many opportunities to Google currently and in the near future. For example, the Internet and mobile advertising growth lead the way for increasing importance of Search Engine Optimization for
The key resources and competitive capabilities of the search industry are due to the huge company’s success. For instance, Google gains the trust of users through reliable, accurate searches and a clear distinction of upfront advertisements in searches. Therefore, the online business user’s can do their work in minimum physical locations and lower fixed cost. These locations is fully utilized as they maximize the creativity and being in high-spirit for their working environment. The employees are hired selectively amongst some of the greatest minds in technology and related fields, and are given the tools, freedom, and encouragement to be innovative and fulfilled by their job. Several iconic features of Google remain unparalleled, including their extensive Google Earth and Google Maps capabilities, archetypal YouTube video streaming, and Google Search Appliances that allow other companies to feature Google search bars within their own sites.
Being a leader in the search industries, Google is also has a few number of weaknesses. These could have serious implications on the future of their business as such the low revenue that is acquired from YouTube represents a lost opportunity for such a large online presence. Their grasp on the comprehensive social networking market is far behind those of their competitors. And while they remain an industry leader, their international reach in emerging markets such as China leave much to be desired and acquired.
The rapid growth in search industries which revolving around technology and the Internet turns out of giving many opportunities to Google currently and in the near future. For example, the Internet and mobile advertising growth lead the way for increasing importance of Search Engine Optimization for