Google Versus Microsoft: Clash of the Technology Titans
INFORMATION SYSTEM IN BUSINESS
Coursework 2
Business problem-solving case
Google Versus Microsoft: Clash of the Technology Titans
Introduction
Google founded by Larry Page, Sergey Brin and established at 1998, they focus on cooperation in internet services and products such as search, software and online advertisement and mobile phone.
Microsoft Corporation is a software corporation that improves manufactures, produce PC, supply, licenses and aid variety products and service involve to computing. They are found by Bill Gate and Paul Allen at 1975, they are the most powerful American software company worldwide and attract various customer.
Microsoft and Google have been the most powerful technology brands worldwide in America until now. Both of them have specific features, achieve on the market and attract many customers in the world. However, each of them wants to be on the top and dominates the technology market so the conflict is definitely happen.
1) Define and compare the business strategies and business models of Google and Microsoft.
Google were only a search company at that time, but with new system PageRank search algorithms which are analyzed relationship between websites by the number of specific pages and the essential within those pages. Also, with online advertising service, Google can earn various profits like posting the content of any company on the top of website, using Pay-Per-Click (PPC) and so on. Also, the company extents infrastructure and adopt acquisition that permit them to require the fastest search speeds and variety of Web-based products. With those strategies, they make Google become the best searching service in the world. Moreover, Google believes that online application is going to be big businesses in the future, because its center searches and search-advertising business mature. Also, with the development of internet may allow computing tasks in order to be enforced through the website, we
Coursework 2
Business problem-solving case
Google Versus Microsoft: Clash of the Technology Titans
Introduction
Google founded by Larry Page, Sergey Brin and established at 1998, they focus on cooperation in internet services and products such as search, software and online advertisement and mobile phone.
Microsoft Corporation is a software corporation that improves manufactures, produce PC, supply, licenses and aid variety products and service involve to computing. They are found by Bill Gate and Paul Allen at 1975, they are the most powerful American software company worldwide and attract various customer.
Microsoft and Google have been the most powerful technology brands worldwide in America until now. Both of them have specific features, achieve on the market and attract many customers in the world. However, each of them wants to be on the top and dominates the technology market so the conflict is definitely happen.
1) Define and compare the business strategies and business models of Google and Microsoft.
Google were only a search company at that time, but with new system PageRank search algorithms which are analyzed relationship between websites by the number of specific pages and the essential within those pages. Also, with online advertising service, Google can earn various profits like posting the content of any company on the top of website, using Pay-Per-Click (PPC) and so on. Also, the company extents infrastructure and adopt acquisition that permit them to require the fastest search speeds and variety of Web-based products. With those strategies, they make Google become the best searching service in the world. Moreover, Google believes that online application is going to be big businesses in the future, because its center searches and search-advertising business mature. Also, with the development of internet may allow computing tasks in order to be enforced through the website, we
Bibliography: Wikipedia, the free encyclopedia. (2013 , May 30 ). Google. Retrieved from Wikipedia, the free encyclopedia: http://en.wikipedia.org/wiki/Google Wikipedia, the free encyclopedia. (2013 , May 31 ). Mirosoft. Retrieved from Wikipedia, the free encyclopedia: http://en.wikipedia.org/wiki/Microsoft Wikipedia, the free encyclopedia. (2013 , June 2 ). Yahoo! Retrieved from Wikipedia, the free encyclopedia: http://en.wikipedia.org/wiki/Yahoo!