Gopro Innovation Case Study
Innovation Case Study - Go Pro
Nick Woodman, a Californian native and keen surfer, invented the GoPro after a surf trip to Australia in 2002. It is small and non-descript looking, deceptive really, however is a wearable camera and camcorder. Its size means it can be mounted almost anywhere with ease, whilst also having the capacity to shoot videos and stills in full HD. The GoPro was the first camera of its kind; small and virtually indestructible, and able to be mounted practically anywhere due to its size, portability and versatile mounts, such as the ability to be fixed to helmets, the body, various pieces of equipment or a specially designed hand-held pole. “Go pro makes it possible for people to have professional quality footage of their life, during their lifes most meaningful moments.” (Nick Woodman, GoPro Founder and CEO, 2012)
The GoPro first took off in the world of extreme sports; appealing to action and adventure lovers around the world, and has prospered due the dawn of YouTube and social media. Deep sea dives, daring ski jumps, or jumping out of planes are some of the many scenarios the GoPro’s devoted fan base have filmed and posted on YouTube, “capturing some of the most jaw dropping action shots ever recorded” (ABC), with its consumers commonly being known as an army of “bruised and uncaged stuntmen… trying to live up to the products name: Hero.” (ABC)
Design and Technological Activity/ Entrepreneurial Activity/ Intellectual Property
“The original goal for GoPro was to produce a camera that the average surfer could use to capture themselves and their friends while they’re surfing” (Nick Woodman – GoPro Founder and CEO, 2012). Woodman believed that an entrepreneur was more likely to succeed if they followed their passions when starting their own company. Through taking his own advice, Woodman ended up founding the company GoPro, and developing the GoPro Hero camera systems.
During a 5-month surfing trip through Australia and
Nick Woodman, a Californian native and keen surfer, invented the GoPro after a surf trip to Australia in 2002. It is small and non-descript looking, deceptive really, however is a wearable camera and camcorder. Its size means it can be mounted almost anywhere with ease, whilst also having the capacity to shoot videos and stills in full HD. The GoPro was the first camera of its kind; small and virtually indestructible, and able to be mounted practically anywhere due to its size, portability and versatile mounts, such as the ability to be fixed to helmets, the body, various pieces of equipment or a specially designed hand-held pole. “Go pro makes it possible for people to have professional quality footage of their life, during their lifes most meaningful moments.” (Nick Woodman, GoPro Founder and CEO, 2012)
The GoPro first took off in the world of extreme sports; appealing to action and adventure lovers around the world, and has prospered due the dawn of YouTube and social media. Deep sea dives, daring ski jumps, or jumping out of planes are some of the many scenarios the GoPro’s devoted fan base have filmed and posted on YouTube, “capturing some of the most jaw dropping action shots ever recorded” (ABC), with its consumers commonly being known as an army of “bruised and uncaged stuntmen… trying to live up to the products name: Hero.” (ABC)
Design and Technological Activity/ Entrepreneurial Activity/ Intellectual Property
“The original goal for GoPro was to produce a camera that the average surfer could use to capture themselves and their friends while they’re surfing” (Nick Woodman – GoPro Founder and CEO, 2012). Woodman believed that an entrepreneur was more likely to succeed if they followed their passions when starting their own company. Through taking his own advice, Woodman ended up founding the company GoPro, and developing the GoPro Hero camera systems.
During a 5-month surfing trip through Australia and