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Graber Case Study

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Graber Case Study
Ethical and Social Responsibility Challenges for Entrepreneurs Graber with Sara and Chris fortune (video case 6.1)

1.0 Introduction

Graber Products is all about the importance of employees in the survival of the company. It shows the importance of dedication, effectiveness, efficiency and loyalty of the whole organization for the growth of Graber Products. For the success of the company the board of director also plays major roles. By having ethical owners Sara and Chris fortune who are the help to everyone in the company who aimed become successful without them being not a legal one.

Why was the support of employees so important to the company’s survival?

Employees are the asset of every organization, and without their contribution and dedication no organisation is successful and so is the survival of Grabers. Employees are the people who are contribute and responsible for the success of any company. The company is nothing without the employees. Graber Products started with 24mployees and increased to 60 employees. This shows the growth of the company. Employees are the main ones who contribute to the company’s success. For the company to achieve $10 million in sales, the employees had to work very hard. The senior employees had the responsibilities of training the new employees. When Graber Products was sued for patent infringements and during the lawsuit the employees always rallied behind the company. Even when Graber lost $1 million in fighting the lawsuit and was advised by many to declare bankruptcy, Chris and Sara never gave up because they knew they had full support of their employees.

Supports of employees are very important to the company survival because they are very effective, efficiency, and loyal to the company in order to produce quality products and services (Potter – Brotman, 1994). Quality assurance is the biggest pillar in any business so same goes to Graber Products. The employees also showed their



References: Alejandro Escribá-Esteve, Ángeles Montoro-Sánchez, (2012),"Guest editorial: creativity and innovation in the firm: Managerial antecedents and effects on employees", International Journal of Manpower, Vol. 33 Iss: 4 pp. 344 - 348 Carol D Drucker, P.F. (1999), Management Challenges for the 21st Century, HarperCollins, New York, NY. E.C. Martins, F. Terblanche, (2003),"Building organisational culture that stimulates creativity and innovation", European Journal of Innovation Management, Vol John Man, (2001),"Creating innovation", Work Study, Vol. 50 Iss: 6 pp. 229 - 234 Marcati, A., Guido, G and personality in the adoption of innovations”, Research Policy, Vol. 37 No. 9, pp. 1579-90. Ove C. Hansemark, Marie Albinsson, (2004),"Customer satisfaction and retention: the experiences of individual employees", Managing Service Quality, Vol Trudy C. DiLiello, Jeffery D. Houghton, (2006),"Maximizing organizational leadership capacity for the future: Toward a model of self-leadership, innovation and creativity", Journal of Managerial Psychology, Vol William E. Shafer, Richard S. Simmons, (2011),"Effects of organizational ethical culture on the ethical decisions of tax practitioners in mainland China", Accounting, Auditing & Accountability Journal, Vol

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