Grant Purpose
The purpose of this grant is to reach teenagers and youth across the state through tobacco prevention education. This education has the purpose of reaching these teenagers in a way where they will be willing to respond and remain nonsmokers or quit if the habit has already been undertaken. The ultimate purpose is to protect and inform teenagers to act as advocates for non smoking and promote tobacco-free lifestyles, as well as provide access to quitting for current teen smokers.
Grant Background
Teenagers and young people are the most vulnerable pocket of the population across the country. They are especially susceptible to peer and marketing pressures of for tobacco products. Tobacco companies have historically targeting the teenagers and youth in their marketing campaigns, as this demographic is considered their future and long term customers. The marketing is highly appealing to the young population and the ultimate goal is to get these teens to develop and early and lasting addiction to nicotine. This addiction to tobacco cuts short more lives annually than accidents, suicide, drug overdoses, murder and AIDS combined. It is important that the younger populations are reached early to prevent the future negative effects of tobacco addiction.
The proposal for this grant focuses on programs that will address tobacco prevention, engagement and smoking cessation:
Peer Education – Develop a program that will train teens as teachers that will reach more of their peers and younger children with tobacco prevention education. This will be done through classrooms and school/community presentations.
Youth Engagement – Develop a program that will invite groups of youths from all over the state to compete for grants to support community awareness projects and better advocacy for tobacco policies. There will be training workshops and ongoing support for those who receive the grants.
Youth Cessation – Train adult facilitators
References: Youth Tobacco Prevention Proposal – 2013: Idaho Millennium Fund Application; Idaho Legislature http://legislature.idaho.gov/sessioninfo/2011/interim/millenniumfund1207_ALAGrant.pdf