Gale L. Goodman-Floyd
GRC 605; Business Research Methodology & Quantitative Statistics
California InterContinental University
Dr. Peter Nanopoulos
Introduction
The nature of business breed conflicts, obstacles and problems to discover, study and overcome. Every business has problems. They may be small or big problems in small businesses or global corporations, but they are still problems and all require attention. These businesses must address problems by identifying, analyzing and ultimately establishing their own research-based decisions and pursue actions for solutions to the problems. Business supervisors, managers and virtually all realms of leadership are constantly studying and analyzing such business issues. Organizational leadership is intimately involved in different forms of Business Research while they are addressing issues in their decision making processes towards their own business environment for the good of the company.
The purpose of this paper is to apply a critical evaluation of the California InterContinental University (CalU) GRC 605, Mini Project for week one in the Business Research Methodology & Quantitative Statistics course (CalU, 2012). This paper will address the importance of business managers embracing the concept that research initiatives are vital to achieve and maintain a competitive business advantage. Discussion in this paper includes general and specific definitions of good and bad forms or research. Finally, this paper will explain the Research Process and provide relevant examples.
Explain the Importance of Research The saying goes that those who ignore history are doomed to repeat it. The business leadership may be highly educated and accomplished in their specific industry. However, failure to keep up with business research in the industry they are operating in may result in missed opportunities to increase or even maintain optimum company revenue. Knowledge of business
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