Greek Life Organizations Case Study Essay
DISCUSSION
For over 85 years, fraternities and sororities have always played an important role in the life of students located in Arizona State University. These Greek Life Organizations play a particularly important role in not only student life, but an opportunity of gaining support from other ASU organizations.
In order to establish contact with the Greek Life organizations, an email list was collected. Email was the discussed to be the best source of communication for the lack of networks within the actual organizations themselves. Following this discussion, a mass email was sent describing HGU and their proposition for the Greek Life community. In hindsight, this could have been done much better for the reach was vast yet the richness was poor. Also, with the advancement of spam filters, it is possible that many of the emails did not reach the customer. Of the 73 organizations, 6 replied with interest. This is an 8% conversion rate and dropped drastically after additional meetings.
To better …show more content…
the conversion rate, email could still be an option to recommend for HGU. Yet, in order to enhance the richness value for the customer, individual emails are recommended to be sent out. This could have increased the initial reply rate. Further methods will be discussed in the Going Forward Section.
From the 6 organizations that replied, 3 agreed to follow up meetings for face-to-face interactions in order to discuss the future for how HGU could aid with apparel. These three organizations were Alpha Eta Rho, Delta Sigma Phi, and Omega Phi Alpha. Unfortunately, Creative Juices did not obtain 3 independent customers as aimed for. Due to the time-constraints and meeting time conflicts HGU could only establish a partnership with one of the three organizations, AER. This occurred mainly because some organizations were not interested in purchasing based on the organizations currently going on. Even though HGU Apparel did not obtain all three deals with the organizations, they did manage to meet and get communication back from at least three Greek Life Organizations (Alpha Eta Rho, Delta Sigma Phi, and Omega Phi Alpha).
As Creative Juices went through the process of finding out different alternatives to look for more support from other Greek Life Organizations within ASU, they decided to look deeper into the specific values that each Greek Life Organization considered in their decision making process. In order to find out specific attributes that organizations look for, Creative Juices decided to communicate with a variety of Greek Life Organizations to see what price ranges they were considering. By identifying the main variables that Organizations consider of high value, it enables HGU to focus more on adjusting pricing structure around the customers willingness to make a purchase based on their needs.
In order to get this valuable information, Creative Juices decided to communicate with the organizations through email communication. Next, began the waiting game of whether or not the organizations would respond back. The data that they got back involved the possible variables of price, product quality, and customizable designs.
As for the Greek Life organizations, they all placed high values in a low price based on the standard pricing and high price on a negotiable pricing based on quality. From the variety of combinations provided in the email, the majority of organizations were set in purchasing from a low range pricing based on good quality and pay a higher price for something like a specialty item. The numbers gathered were all set at $15 per product and $25 for specialty items.
Now, in order to find out which of these values had a greater significance, Creative Juices gathered the data from the questionnaire that was sent through email to over 196 male students in fraternities and 176 female students in sororities.
Creative Juices hypothesis was that there is a market for apparel printing services in Greek Life Organizations because of the interactive events ASU holds on a consistent basis. The objective was to try and find out which variables affect Greek Life Organizations from buying orders from HGU Apparel. The metrics that were used to determine the data points were simple straightforward categorical questions. For instance, the questions that were asked in the questionnaire were “Do you prefer Low Quality or High Quality?” and so on. The other values focused on design level (not design focused and. extremely design centric). The next two variables where price (affordable vs expensive) and time (non-events vs high number of
events).
Once Creative Juices gathered the data, they began computing both responses from fraternities and sororities,Table 1.1: Greek Life Organization DOE. For the fraternities focus group, the effect for price was 4.8 vs the average of 1.96. What this means is that the factor of price does offer a strong significant (10%) impact in fraternity’s decision making of purchasing from HGU Apparel. As for the factor pertaining to quality, it did not significantly impact their decision making based on (0.4 vs 1.96). The next factor was design, and it did have a significant impact in fraternity’s decision making process based on -4.4 vs 1.96 average. The time factor has 10% significant based on the number of events that are occurring throughout the year. From these calculations, HGU can infer that price, design, and time are the factors that impact fraternity’s decision making when they are purchasing apparel for their organizations.
Now by looking deeper into the effects on each factor, HGU can assume that fraternities do not mind paying more for specialty products, which is based on the price effect of 4.8. As for Design, fraternities are not that interested in highly technical designs for their shirts, instead they are okay with having simple designs based on -4.4 effect. For the Time factor effect of -2.8, they can infer that fraternities are not focused in events that are occurring throughout the year when they are making apparel decision purchases. Based on these results, in order to help get more purchases from fraternities, HGU should focus on providing standard pricing, simple designs, and take advantage of the time of events to make a successful purchase with fraternity organizations.
For the Sorority focus group, each variable had less significant variables. The factor for price was 10% significant based on 2 vs 1.6 average. As for the factor of Quality, it did not seem to have any significant impact (-0.4 vs 1.6) in Sororities decision making. However, the factor of Design did appear to have one of the highest significant impact based on -3.6 vs 1.6. As for the factor for Time, it did not appear to have a significant impact based on a 0.4 vs 1.6 effect. Now based on the Price effect 2, sororities do not mind spending more than just the average price. The Design factor effect of -3.6 means that Sororities are not focused on highly technical designs as much as they are with simple designs. Based on these results, in order to get sales from sororities, HGU should focus on having standard prices and charging more for highly technical designs, since Sororities are not considering extravagant designs.
For over 85 years, fraternities and sororities have always played an important role in the life of students located in Arizona State University. These Greek Life Organizations play a particularly important role in not only student life, but an opportunity of gaining support from other ASU organizations.
In order to establish contact with the Greek Life organizations, an email list was collected. Email was the discussed to be the best source of communication for the lack of networks within the actual organizations themselves. Following this discussion, a mass email was sent describing HGU and their proposition for the Greek Life community. In hindsight, this could have been done much better for the reach was vast yet the richness was poor. Also, with the advancement of spam filters, it is possible that many of the emails did not reach the customer. Of the 73 organizations, 6 replied with interest. This is an 8% conversion rate and dropped drastically after additional meetings.
To better …show more content…
the conversion rate, email could still be an option to recommend for HGU. Yet, in order to enhance the richness value for the customer, individual emails are recommended to be sent out. This could have increased the initial reply rate. Further methods will be discussed in the Going Forward Section.
From the 6 organizations that replied, 3 agreed to follow up meetings for face-to-face interactions in order to discuss the future for how HGU could aid with apparel. These three organizations were Alpha Eta Rho, Delta Sigma Phi, and Omega Phi Alpha. Unfortunately, Creative Juices did not obtain 3 independent customers as aimed for. Due to the time-constraints and meeting time conflicts HGU could only establish a partnership with one of the three organizations, AER. This occurred mainly because some organizations were not interested in purchasing based on the organizations currently going on. Even though HGU Apparel did not obtain all three deals with the organizations, they did manage to meet and get communication back from at least three Greek Life Organizations (Alpha Eta Rho, Delta Sigma Phi, and Omega Phi Alpha).
As Creative Juices went through the process of finding out different alternatives to look for more support from other Greek Life Organizations within ASU, they decided to look deeper into the specific values that each Greek Life Organization considered in their decision making process. In order to find out specific attributes that organizations look for, Creative Juices decided to communicate with a variety of Greek Life Organizations to see what price ranges they were considering. By identifying the main variables that Organizations consider of high value, it enables HGU to focus more on adjusting pricing structure around the customers willingness to make a purchase based on their needs.
In order to get this valuable information, Creative Juices decided to communicate with the organizations through email communication. Next, began the waiting game of whether or not the organizations would respond back. The data that they got back involved the possible variables of price, product quality, and customizable designs.
As for the Greek Life organizations, they all placed high values in a low price based on the standard pricing and high price on a negotiable pricing based on quality. From the variety of combinations provided in the email, the majority of organizations were set in purchasing from a low range pricing based on good quality and pay a higher price for something like a specialty item. The numbers gathered were all set at $15 per product and $25 for specialty items.
Now, in order to find out which of these values had a greater significance, Creative Juices gathered the data from the questionnaire that was sent through email to over 196 male students in fraternities and 176 female students in sororities.
Creative Juices hypothesis was that there is a market for apparel printing services in Greek Life Organizations because of the interactive events ASU holds on a consistent basis. The objective was to try and find out which variables affect Greek Life Organizations from buying orders from HGU Apparel. The metrics that were used to determine the data points were simple straightforward categorical questions. For instance, the questions that were asked in the questionnaire were “Do you prefer Low Quality or High Quality?” and so on. The other values focused on design level (not design focused and. extremely design centric). The next two variables where price (affordable vs expensive) and time (non-events vs high number of
events).
Once Creative Juices gathered the data, they began computing both responses from fraternities and sororities,Table 1.1: Greek Life Organization DOE. For the fraternities focus group, the effect for price was 4.8 vs the average of 1.96. What this means is that the factor of price does offer a strong significant (10%) impact in fraternity’s decision making of purchasing from HGU Apparel. As for the factor pertaining to quality, it did not significantly impact their decision making based on (0.4 vs 1.96). The next factor was design, and it did have a significant impact in fraternity’s decision making process based on -4.4 vs 1.96 average. The time factor has 10% significant based on the number of events that are occurring throughout the year. From these calculations, HGU can infer that price, design, and time are the factors that impact fraternity’s decision making when they are purchasing apparel for their organizations.
Now by looking deeper into the effects on each factor, HGU can assume that fraternities do not mind paying more for specialty products, which is based on the price effect of 4.8. As for Design, fraternities are not that interested in highly technical designs for their shirts, instead they are okay with having simple designs based on -4.4 effect. For the Time factor effect of -2.8, they can infer that fraternities are not focused in events that are occurring throughout the year when they are making apparel decision purchases. Based on these results, in order to help get more purchases from fraternities, HGU should focus on providing standard pricing, simple designs, and take advantage of the time of events to make a successful purchase with fraternity organizations.
For the Sorority focus group, each variable had less significant variables. The factor for price was 10% significant based on 2 vs 1.6 average. As for the factor of Quality, it did not seem to have any significant impact (-0.4 vs 1.6) in Sororities decision making. However, the factor of Design did appear to have one of the highest significant impact based on -3.6 vs 1.6. As for the factor for Time, it did not appear to have a significant impact based on a 0.4 vs 1.6 effect. Now based on the Price effect 2, sororities do not mind spending more than just the average price. The Design factor effect of -3.6 means that Sororities are not focused on highly technical designs as much as they are with simple designs. Based on these results, in order to get sales from sororities, HGU should focus on having standard prices and charging more for highly technical designs, since Sororities are not considering extravagant designs.