Greenwashing, or “green sheen” is “a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization’s aim and policies are environmentally friendly.” It is a manipulative form of advertisement to make buyers believe a company’s objective is different from reality and it is becoming more and more popular. The term started in 1986 with an environmentalist named Jay Westervelt who wrote an essay about hotels that practice making cards in hotel rooms encouraging customers to be environmentally friendly and reuse towels. He then noted that these institutions weren’t living up to reputation they gave themselves and didn’t actually make the effort to be as environmentally friendly as it the cards made it seem. Another example of this form of deception is a case in California against Roll International Corporation and Fiji Water Company LLC. It was claimed that the bottled water was “environmentally friendly and superior”. This statement was challenged and it was found that not only was the manufacturing, distribution and packaging of
Greenwashing, or “green sheen” is “a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization’s aim and policies are environmentally friendly.” It is a manipulative form of advertisement to make buyers believe a company’s objective is different from reality and it is becoming more and more popular. The term started in 1986 with an environmentalist named Jay Westervelt who wrote an essay about hotels that practice making cards in hotel rooms encouraging customers to be environmentally friendly and reuse towels. He then noted that these institutions weren’t living up to reputation they gave themselves and didn’t actually make the effort to be as environmentally friendly as it the cards made it seem. Another example of this form of deception is a case in California against Roll International Corporation and Fiji Water Company LLC. It was claimed that the bottled water was “environmentally friendly and superior”. This statement was challenged and it was found that not only was the manufacturing, distribution and packaging of