Interacting groups rely on verbal and non verbal interface to communicate. Poorly organised meetings cause members to second guess themselves and hold back alternative ideas due to the hidden pressures of judgment and disapproval of recommendations. Brainstorming utilizes “an idea-generation process that specifically encourages any and all alternatives while withholding any criticism” (Robbins, Judge, Millett & Waters-Marsh, 2008). There are two components of brainstorming. First, free wheeling means to share and record all ideas concurrently as they are being expressed. The downfall associated with this method is known as production blocking. Production blocking is a common issue that forces a disruption in brain activity caused by the “inability for more than one group member to talk at the same time” (Kerr and Tindale, 2004). The randomness of speaking turns distracts proper concentration and train of thought. The second method is Round-Robin, this is where members have the chance to speak at a precise time and has the opportunity to pass if needed (Kelly, 1994). Simply one out of the ordinary idea can fuel many others into thinking out of the box. Both methods of brainstorming allow members to join with
References: Kaner, Lind, Toldi, Frisk & Berger. (1996). Facilitator’s Guide to Participatory Decision-Making. Canada: New Society Publishers Kelly, P. Keith. (1995). Team Decision-Making Techniques. USA: Richard Chang Associates, Inc. Robbins, Judge, Millett & Waters-Marsh. (2008). Organisational Behaviour. Australia: Pearson Education Ullman. Journal Team decisions. Mechanical Engineering; Mar2002, Vol. 124 Issue 3, p15, 3p, 1 diagram, 1 color