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Groupon
Groupon Inc.
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Groupon is a word combination between “group” and “coupon.” Groupon is a website that offers the best daily deals on restaurants and bars around your area, getaways, spas, goods, and things to do. Groupon was launched in November 2008. Groupon is an outgrowth of ThePoint.com, an online community launched in 2007 for organizing all forms of group action and fund-raising around a “tipping point” of required participants. Its headquarters and first market was Chicago, then Boston, New York City and Toronto. Thereafter Groupon open more markets and regional offices in North America, Europe, Asia and South America. They also have a growing office in Palo Alto, CA. Groupon filed to go public in June 2011and it trades as NASDAQ: GRPN. The founder and CEO of Groupon is Andrew Mason a Pittsburgh native. Eric Lefkofsky, Mason’s former employer, provided $1 million to develop the idea. At just 17 months old, in April 2010, the company was valued at $1.35 billion. Groupon projected to make $1 billion in sales faster than any other business according to the Wall Street Journal and the Forbes Magazine in December 2010. In its first earnings release as a public company, Groupon reported a fourth-quarter loss of $9.8 million on an adjusted basis, disappointing investors, who drove its shares down sharply in after-hours trading. Groupon acquired Mertado, a social shopping service that uses Facebook as a distribution platform, in January 2012. Previously Groupon had acquired a company of mobile technology called Mob.ly. The Point, Inc., the predecessor to Groupon, bought the trademark “GROUP-ONS” form its originator in February 2009 under terms which allows the originator and first registrant of the trademark to continue to use of this trademark. The first deal of Groupon was from the restaurant on the first floor of its building in Chicago, the deal was a half-price offer for pizzas. The Groupon’s management is composed by Andrew Mason, who is



Bibliography: • Groupon, . "About us." Groupon. Groupon Inc., 2011. Web. 25 Jun 2012. . • Steiner, C.. "Meet the fastest growing company ever."Forbes. Forbes Magazine, 2011. Web. 26 Jun 2012. . • Tsotsis, A.. “Groupon Buys Social Shopping Platform Mertado To Bolster Groupon Goods” Techcrunch. Techcrunch.com, 2012. Web. 26 Jun 2012. • Williams, G.. Groupon. N.p., 2010. Web. 26 Jun 2012. • Weingarten, E., "Forget Journalism School and Enroll in Groupon Academy" • Dunham, Jamie. "Marketing to Women: Groupon or Groupoff? 10 Facts You Need To Know." Lipstick Economy, Writing to Moms, The Power Spenders. N.p., 2010. Web. 26 Jun 2012. . • Tutle, B.. “Groupon Is Selling ‘VIP’ Memberships for $29.99”. Time, 2012. Web. 26 Jun 2012. • Geller, M.. “Groupon appears to be making moves in China”. Reuters, 2011. Reuters.com. Web. 26 Jun 2012. . • Chao, L.. “Groupon gears up to expand into china.” N.p., 2011. Web. 26 Jun 2012. . • O 'Dell, J.. "Groupon goes international, buys japanese and russian clones." . N.p., 2010. Web. 25 Jun 2012. . • Efrati, Amir (December 1, 2010). "Google Plots Move From Search to Sales". The Wall Street Journal http://online.wsj.com/article/SB10001424052748704679204575647033055940528.html • Gross, D • Kent, J.. "Super Bowl ad featuring Tibet triggers angry reaction in China". CNN, 2011. cnn.com. Web. 26 Jun 2012. • Lansu, M.."Groupon sued over deal expiration dates" .Chicago Sun Times, 2011 • Yiannopoulos, M.. "Groupon 's image problems spread to Europe". London: Daily Telegraph, 2011. Telegraph.co.uk. Web. 26 Jun 2012.< http://www.telegraph.co.uk/technology/social-media/8413336/Groupons-image-problems-spread-to-Europe.html>

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