Before we get into the depth of the topic, let us at first know what Groupon actually is. It is actually a global platform or marketplace for conducting e-commerce activities, involving millions and millions of subscribers, who get connected with the local business owners by offering various good and services. The subscribers are from over 28 countries of the world.
Now let us look into the different aspects of using Groupon. At first, let us look into the advantages of using Groupon for a business.
Groupon comes up with a huge email based database that houses millions of subscribers. Whenever a new deal comes up, emails are sent to the subscribers to let them know about the deal, and it is up to the …show more content…
There surely is one. That is Facebook.
Statistics simply show that Facebook is in fact much better than Groupon. The onus for this actually goes to the users, whose attitudes have clearly indicated that they are not inclined to interact with the content in the news feed that they post. If fact, they would prefer more these news feeds than the straight up classical form of advertising the products and services.
In order to take the fullest advantage and make the most of this propensity to opt for Facebook, this social media site has created something called the Facebook offers. The Facebook offers provide a brand new opportunity for promoting various webinars and launching e-books, as well as other content opportunities with the help of their newsfeed. This, coupled with the lead capture done with the help of the emails, creates something that creates an extremely low-cost gateway to get in touch with the people who use Facebook, and thus create a huge customer base. And this can be done at a brisk pace. More importantly, you do not need to make any extra effort to create the new database and any new account. If you have one of your own, you can very well market your product or …show more content…
The first and foremost advantage is that the offers instantly get across to more than 500 miilion active Facebook users all over the world. The amount of time they remain on Facebook makes it sure that they are going to notice it. By the rule of probability, a substantial number of these users will be interested in the product or service, thus helping in creation of a huge customer base – something that is not possible at all by Groupon. Thus, there is no doubt that you need to turn to the Facebook offers to make a good customer base, and that also with virtually hardly any