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Groupthink Theory

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Groupthink Theory
GROUPTHINK THEORY
COMM410

As people, when confronted with a problem where a solution must be found, our ideal situation is to come up with the best possible one. To do this, we ideally gather the most knowledgeable, intelligent individuals into a group and attempt to derive the best solution to the problem. With the collection of these people, one would think that finding the best possible answer to the problem would be a rather simple task. However, what has happened in many situations is the complete opposite. Rather than finding the best possible solutions, many ideal, cohesive groups arrive at the worst possible answer largely due to problems in communication within the group. This is what we call the radical theory of ‘groupthink’. When groupthink occurs, it can lead to poor decision-making and lack of creativity and as a result, lead to severe consequences. It is important that groups be aware of the symptoms of groupthink in order reduce the chances of negative outcomes.

Groupthink is defined as “the mode of thinking that persons engage in when concurrence-seeking becomes so dominant in a cohesive in-group that it tends to override realistic appraisal of alternative courses of action” (Irving Janis, 1972). More simply put, groups who are affected by groupthink ignore other alternatives. Together, the members try and minimize conflict, thereby reaching consensus, without truly analyzing, studying and evaluating different ideas. In search of group cohesiveness, things such as individuality and creativity tend to disappear into the crowd. Rather than bringing new and different ideas to the table, group members avoid giving an opinion that would be considered to rest outside of the group’s comfort zone. "What's really angering about instructions of this sort is that they imply there's only one way to put this rotisserie together - their way. And that presumption wipes out all the creativity. Actually there are hundreds of ways to put the

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