Growth Strategies Innovation
Growth Strategies, Innovation, Alliances, and Execution
Oscar Gonzales
Growth Strategies, Innovation, Alliances, and Execution u10a1, DB8004-01, Spring 2012
Introduction
Founded in 1885 in New Brunswick, New Jersey by brothers James and Edward Mead Johnson, Johnson and Johnson began as an antiseptic surgical dressing’s manufacturer. Today, Johnson & Johnson has approximately 117,900 employees throughout the globe, is comprised of three strategic business segments (SBU’s), and has a presence in almost every country in the world (Johnson and Johnson, 2012).
Johnson and Johnson spends nearly $5 billion on pharmaceutical research and development annually. Johnson and Johnson has a long history of acquisition and diversification strategies and works collaboratively with other like kind organizations, universities, and research institutes around the world (Hoovers, 2012).
For more than ten years, the increasing cost of health care has been a concern for Johnson and Johnson, which has a long-standing policy of responsible pricing. This paper will examine the economic and market factors, competitive environment, market conditions, business strategy, competencies and resources including strategy and innovation (disruptive, value, and Blue Ocean), knowledge management, and strategy map of Johnson and Johnson, Inc. for compliance with Thompsons (2010), eight managerial tasks in the strategy execution model.
History
Founded in 1885 in New Brunswick, New Jersey by brothers James and Edward Mead Johnson, Johnson and Johnson began as an antiseptic surgical dressing’s manufacturer. In 1921, Johnson and Johnson introduced two of its classic products, the Band-Aid and Johnson's Baby Cream. Johnson and Johnson believed in decentralization where managers were given autonomy and independence, which is still the governing principle in the company today (Johnson and Johnson, 2012).
Johnson & Johnson has approximately 117,900 employees throughout the world. They are
Oscar Gonzales
Growth Strategies, Innovation, Alliances, and Execution u10a1, DB8004-01, Spring 2012
Introduction
Founded in 1885 in New Brunswick, New Jersey by brothers James and Edward Mead Johnson, Johnson and Johnson began as an antiseptic surgical dressing’s manufacturer. Today, Johnson & Johnson has approximately 117,900 employees throughout the globe, is comprised of three strategic business segments (SBU’s), and has a presence in almost every country in the world (Johnson and Johnson, 2012).
Johnson and Johnson spends nearly $5 billion on pharmaceutical research and development annually. Johnson and Johnson has a long history of acquisition and diversification strategies and works collaboratively with other like kind organizations, universities, and research institutes around the world (Hoovers, 2012).
For more than ten years, the increasing cost of health care has been a concern for Johnson and Johnson, which has a long-standing policy of responsible pricing. This paper will examine the economic and market factors, competitive environment, market conditions, business strategy, competencies and resources including strategy and innovation (disruptive, value, and Blue Ocean), knowledge management, and strategy map of Johnson and Johnson, Inc. for compliance with Thompsons (2010), eight managerial tasks in the strategy execution model.
History
Founded in 1885 in New Brunswick, New Jersey by brothers James and Edward Mead Johnson, Johnson and Johnson began as an antiseptic surgical dressing’s manufacturer. In 1921, Johnson and Johnson introduced two of its classic products, the Band-Aid and Johnson's Baby Cream. Johnson and Johnson believed in decentralization where managers were given autonomy and independence, which is still the governing principle in the company today (Johnson and Johnson, 2012).
Johnson & Johnson has approximately 117,900 employees throughout the world. They are
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