GUCCI brand history
1881
Guccio Gucci was born to a family of a straw-hat maker in Florence, Italy. As a teenager he was an immigrant in London.
At the end of the 19th ad the beginning of the 20th centuries London attracted a lot of creative and progressive people because it was one of the biggest megacities with urban infrastucture, industrialization and population over one million. Gucci was impressed with the luxurious luggage he saw urbane guests bring with them.
1921
Guccio establishes his own store , that sells fine leather goods of high quality.
This decision was supported by the following factors: distinguished materials and skilled artisans and favourable geographical location of Florence (historically, a lot of wealthy aristocratic families dwelled around Florence). Counting on the interest of the nobility in horse-ridding, Gucci started making his products with themes of horse ammunition, and the snaffle became the most recognized symbol of the incipient brand. Benito Mussolini, who came to power, assured: the new "government will provide complete freedom of private enterprise and abandon intervention in the private sector" [1] and it became a pushing point for private business.
1933
Aldo Gucci, now working for his father, designs the first incarnation of the iconic double-G Gucci logo, inspired by his father’s initials and shape of stirrups.
At that time a design school Bauhaus, which combined the principles of modernism and functionalism, influenced many spheres of life. It was a starting point for commercial art and Cucci brand development.
1935
Italian dictator Mussolini orders the invasion of Ethiopia, leading the League of Nations to impose an international trade embargo on his country. Gucci was forced to branch out into other items: shoes, wallets, and belts. Leather supplies are short, so he begins making bags out of a specially woven Tuscan canapa, with a leather trim and printed with the double-G logo. To this day, the diamond-print Canapa bag
Guccio Gucci was born to a family of a straw-hat maker in Florence, Italy. As a teenager he was an immigrant in London.
At the end of the 19th ad the beginning of the 20th centuries London attracted a lot of creative and progressive people because it was one of the biggest megacities with urban infrastucture, industrialization and population over one million. Gucci was impressed with the luxurious luggage he saw urbane guests bring with them.
1921
Guccio establishes his own store , that sells fine leather goods of high quality.
This decision was supported by the following factors: distinguished materials and skilled artisans and favourable geographical location of Florence (historically, a lot of wealthy aristocratic families dwelled around Florence). Counting on the interest of the nobility in horse-ridding, Gucci started making his products with themes of horse ammunition, and the snaffle became the most recognized symbol of the incipient brand. Benito Mussolini, who came to power, assured: the new "government will provide complete freedom of private enterprise and abandon intervention in the private sector" [1] and it became a pushing point for private business.
1933
Aldo Gucci, now working for his father, designs the first incarnation of the iconic double-G Gucci logo, inspired by his father’s initials and shape of stirrups.
At that time a design school Bauhaus, which combined the principles of modernism and functionalism, influenced many spheres of life. It was a starting point for commercial art and Cucci brand development.
1935
Italian dictator Mussolini orders the invasion of Ethiopia, leading the League of Nations to impose an international trade embargo on his country. Gucci was forced to branch out into other items: shoes, wallets, and belts. Leather supplies are short, so he begins making bags out of a specially woven Tuscan canapa, with a leather trim and printed with the double-G logo. To this day, the diamond-print Canapa bag