Preview

Guin

Good Essays
Open Document
Open Document
1001 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Guin
The marketing of McDonald

Nowadays, many people like to eat McDonald. McDonald is popular in fast food industry and it is successful for its own special business model. I will analyze the market mix and SWOT of McDonald to show that why McDonald is successful.
McDonald’s has its own business model and now I will analysis the 4Ps of the McDonald. The 4Ps are the promotion, place, price and product. The product of McDonald is that in the saturation stage and it experienced the maturity stage to the saturation. It needs to develop new product to keep its situation in the market and some products of it are falling down or maintaining a balance. The place of McDonald is always in the city centre and its location is convenient to go to for customers. The price of McDonald is lower cost and more choices for customers. And customers can just wait 3 to 5 minutes to have it. It is easy to take away compares to another food. The promotion of McDonald is advertising every year and does the special offer such as: Christmas meal or child meal. For example, in china when I go out on the weekends, I will be given out a voucher of McDonald and I think this is one of the levers to attract the attention of customers. It aims to family or children, because the weekends are the family day and for its lower cost to gain the customers. For its advertising on TV, in china it invited the famous star to do the show on TV. Lots of fans will buy it and try it for the star. Also, the postal of it showed delicious food on it and it looks good and promotes the appetite.
Moreover, I want to analysis the SWOT of McDonald. And SWOT means strength, weakness, opportunity and threat.
McDonald has a privilege to franchise, McDonald uses this franchise to carry out large-scale low-cost consumption. With the help of low-cost expend, McDonald can gain reasonable profit and does not involve the high capital risk. McDonald has settled up about thirty thousand franchise stores. These stores have a deep
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Strategic Initiative Paper Fin/370
    • 1726 Words
    • 7 Pages

    Strategic Initiative Paper Fin/370

    McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social trends that bring an impact to the bottom line. As noticed, recently McDonalds has changed its image to appeal to a greater group of customers. A plan that the corporation can integrate is to visualize the future. This not only includes a financial visualization, but actual changes done to restaurants, menus, staff and everything that attracts the consumer in. With the same visualization for the future, McDonalds has to see what customers they are trying to bring in. Whether it is children, young adults or a more mature crowd, profiling the customers will help see what it is that the people want. Their mission to appeal to more people will be seen as the changes are made throughout the corporation. When the changes are made the success will be seen in their revenues and profits. Another strategy to use would be to market all the consumers of all ages. Commercials on TV and billboards that attract children can also be used to attract the parents and grandparents. Once they are in the restaurant the menu should be fit to meet the needs of all of them. Incorporating menus that are more organic or more selections for those who are vegetarians can also bring in good profits and a more faithful customer base. For McDonalds, as for any…

    • 1726 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Describe the Type of Business, Its Purpose and Ownership.
    • 380 Words
    • 2 Pages

    Describe the Type of Business, Its Purpose and Ownership.

    As my second organisation I have decided to discuss about McDonalds, it is the world’s largest chain of fast food restaurant. The business began in 1940 the Headquarters are based in the United States and the corporation was founded by a businessman. In 2003 the company had launched the “I’m Lovin It” campaign. The purpose of the business is to serve its customers with the excellent quality of food that they provide. It is a worldwide company and has over 33,000 stores in approx 118 different countries, and serves…

    • 380 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    btec level 3 business unit 3 p4 NOTES
    • 322 Words
    • 2 Pages

    btec level 3 business unit 3 p4 NOTES

    McDonalds has undergone several changes since its start in California. The fast food chain has taken over the US and it now focusing on the rest of the world. McDonalds, along with this trend, continues to strive towards customer satisfaction while still enhancing its international market position. The company is doing very well and keeps trying in Africa, China, and the Middle East, which will be a continued source of revenue for many coming years. If McDonalds can overcome all of its challenges, makes use of advantages and has right strategies, it will win the market again and hold fast to first position in fast food industry.…

    • 322 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    McDonaldization of America
    • 887 Words
    • 4 Pages

    McDonaldization of America

    McDonald’s is a well-known icon and influence on our culture for many reasons. McDonald’s can be seen in many television sitcoms and movies as far back as 1973, as well as a huge sponsor for the Olympics that increase its hold on the society. Through the catchy commercials that boast new products declaring individualism, Americans embrace the individualistic choices and feed into the hype. Also, being a household name that even children can recognize the golden arches and Ronald McDonald, and crave it while you drive by. Personally, I was not immune to the grand opening of McDonald’s close to my hometown, where my parents drove 30 minutes to eat there. Beyond the American borders, it has become a global representation of the Western world abroad as the logo and symbols of McDonald’s are easily recognized by anyone and age from any country. How did McDonald’s take over the world? This is simple to answer: A strong business model.…

    • 887 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Mcdonalds Stock Essay
    • 1218 Words
    • 5 Pages

    Mcdonalds Stock Essay

    McDonald’s serves 64 million customers each day. McDonald’s sells its products in 117 countries and operates 32,737 restaurants as of the end of 2010. Of the restaurants, 80% are franchised or licensed, and the remaining 20% are operated by the company. Under their franchise arrangement, franchisees provide a portion of the capital required by initially investing in the equipment, signs, seating and décor of their restaurant businesses, and by reinvesting in the business over time. The Company owns the land and building or secures long-term leases for both Company-operated and conventional franchised restaurant sites. This maintains long-term occupancy rights, helps control related costs and assists in alignment with franchisees (MCD, 2010).…

    • 1218 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Mcdonalds and Starbucks
    • 1763 Words
    • 8 Pages

    Mcdonalds and Starbucks

    McDonalds is a longtime leader in the fast food business. Since its opening in 1954 it has seen tremendous growth to about 30,000 plus restaurants and credit of serving about 43 million people in 100 different countries every day. The success and strategies of the company are celebrated often in the world media. The company had to focus on their core values and develop strategies that help rebrand itself in the market. Continuous attention on the customer needs and their values is main strategy for resurgence as top fast food retailer. They spend huge money on advertising to promote their brand. Their advertising budget for year 2011 was almost in the vicinity of one billion dollars. McDonalds has been working on improving and maintaining its brand value since it has seen its profits decline especially from 1997 to 2002.…

    • 1763 Words
    • 8 Pages
    Better Essays
    Read More
  • Best Essays

    Marketing Plan Phase 4
    • 4345 Words
    • 18 Pages

    Marketing Plan Phase 4

    McDonald’s mission is, “To be our customers’ favorite place and way to eat” (McDonald’s Inc., 2012). Since 1955 McDonald’s have been building a multinational and multicultural international business that satisfies customer’s Worldwide (McDonald’s Inc., 2012). McDonald 's is the leading global food service retailer with more than 64 million people served daily in 119 different countries (McDonald’s Corp., 2011). More than 80% of McDonald’s restaurants are owned and operated by independent local men and women (McDonald’s Corporation, 2011).…

    • 4345 Words
    • 18 Pages
    Best Essays
    Read More
  • Powerful Essays

    History of Mcdonald
    • 6300 Words
    • 26 Pages

    History of Mcdonald

    McDonald’s is a company which has a colorful history and developed the culture associated with the Fast Food Chain today. In 1937, the McDonald’s brother Richard and Maurice opened the first McDonald’s restaurants in America; it was a freestanding business that offered until then an unthought-of concept. The main items they then sold were beef or pork burgers, fries and drinks. Their restaurant were set up differently to the restaurants of those times, with open kitchens the customers could see right through, and counters with many operational cash registers. Under a high degree of customer satisfactory contributed for business expansion, McDonald today has over than 30,000 restaurants over than 100 countries in the world and it has maintained the top position in the Fast Food Industry for the past 50 years.…

    • 6300 Words
    • 26 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    A Business Report for Mcdonald’s
    • 877 Words
    • 4 Pages

    A Business Report for Mcdonald’s

    McDonald’s has a privilege to franchise, McDonald’s uses this franchise to carry out large-scale low-cost expend. With the help of low-cost expend, McDonald’s can gain reasonable profit, and don’t refer to the high capital risk. McDonald’s has settled up about thirty thousand franchise stores. These stores have a deep understand in their area, so they can find business opportunity more easily.…

    • 877 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    http://www.mcdonalds.com/us/en/home.html
    • 813 Words
    • 4 Pages

    http://www.mcdonalds.com/us/en/home.html

    that is mcdonald is very report for me Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Essay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too shortEssay is too…

    • 813 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Marketing Segmentation for Mcdonalds
    • 1743 Words
    • 7 Pages

    Marketing Segmentation for Mcdonalds

    People forget about the McDonald’s products if they are not constantly reminded of the benefits to be obtained from using them. There are many advertisers like the McDonald’s out there trying to attract the same customers or consumers , thus it can be very dangerous if McDonald’s as the advertisers to relax their efforts.…

    • 1743 Words
    • 7 Pages
    Good Essays
    Read More
  • Best Essays

    Strategic Business Analysis of Macdonald's Corporation
    • 4458 Words
    • 18 Pages

    Strategic Business Analysis of Macdonald's Corporation

    * Han J, (2008) ‘ The Business Strategy of McDonalds’, International Journal of Business and Management, Vol 3, No 11, pp72-74 http://www.ccsenet.org/journal .html (Accessed 7 Dec 2012)…

    • 4458 Words
    • 18 Pages
    Best Essays
    Read More
  • Powerful Essays

    Mcdonalds
    • 1343 Words
    • 6 Pages

    Mcdonalds

    By implementing this strategy McDonald's is achieving its objectives. It’s earns profit, customers are satisfied, and the services offered to customers sharing in revenue growth of the country. So it helps to make further plans, strategies, making strengths, expansion of franchises etc. As customers become more attractive therefore…

    • 1343 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Mc Donald Case Analysis
    • 1703 Words
    • 7 Pages

    Mc Donald Case Analysis

    During the analysis phase McDonald first categorized its various Opportunities, threats, strengths & weaknesses in Indian market. The analysis came up with the results like: increase in the purchasing power of individuals, their dietary habits like opposition to pork and beef and more inclination towards vegetarian foods, increase in urbanization and socio cultural habits. Depending on the results from the analysis McDonald came up with effective market mix (4Ps) that helped them to utilise the opportunities and thus eliminating the threats. The major highlight of the strategies adopted by McDonald was: Indianizing the menu and thus eliminating beef and pork completely, wide variety of products with different prices, confining itself to urban cities and building strong brand equity through various CSR events.…

    • 1703 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Better Essays

    McDonalds Corporation
    • 1650 Words
    • 5 Pages

    McDonalds Corporation

    This paper will describe McDonald’s, the world’s biggest burger chain. McDonald’s business started in 1940 and was opened by Dick and Mac McDonald in San Bernardino, CA. Today, McDonald’s is the largest chain of fast food restaurants. They can be found in 120 countries and territories, serving nearly 54 million customers each day. ("NYSE MCD," 2010, p. 1)…

    • 1650 Words
    • 5 Pages
    Better Essays
    Read More

Related Topics