gygtyutyu
gffdgsdfsdfdsfsdfdfashdPromotion:
Local brands: Brands in local market are strong contenders and are not to be underestimated. Local managed brands like Jollibee in the Phillipines, often have the advantage of intimate knowledge of consumer tastes and consumer preference through local pride.
Jollibee used the wave of nationalist pride to promote a Filipino brand of hamburger. This strategy met with great success.
Investing in socio-civic programs designed to serve its host communities further secured Jollibee’s position as a Filipino company for the Filipino. Advocacy campaigns such as the early Christmas drive “ma-Aga ang pasko sa Jollibee,” again endorsed by Aga Mulach, the poverty housing project with Habitat for Humanity, and the Kaya Mo Yan Kid” or “You can do it, kid!” campaign to encourage kids to show their potential contributed to the company’s overall success, not only with its customers but with all its stakeholders.
“Jollibee attributes this success in part to its internal branding which focuses on "great taste and happiness" which includes "value for money, the happiest store experience, and the haven for kids.”
Beach head strategy:
New Markets like papua New Guinea and San Francisco which had an immigrant population can support the Beach head strategy which entails expansion in a market with little or no competition. Jollibee is an emerging market brand and can easily establish a beach head in foreign countries by targeting areas with a high immigrant population.
Promotion:
Local brands: Brands in local market are strong contenders and are not to be underestimated. Local managed brands like Jollibee in the Phillipines, often have the advantage of intimate knowledge of consumer tastes and consumer preference through local pride.
Jollibee used the wave of nationalist pride to promote a Filipino brand of hamburger. This strategy met with great success.
Investing in socio-civic programs designed to serve its host
Local brands: Brands in local market are strong contenders and are not to be underestimated. Local managed brands like Jollibee in the Phillipines, often have the advantage of intimate knowledge of consumer tastes and consumer preference through local pride.
Jollibee used the wave of nationalist pride to promote a Filipino brand of hamburger. This strategy met with great success.
Investing in socio-civic programs designed to serve its host communities further secured Jollibee’s position as a Filipino company for the Filipino. Advocacy campaigns such as the early Christmas drive “ma-Aga ang pasko sa Jollibee,” again endorsed by Aga Mulach, the poverty housing project with Habitat for Humanity, and the Kaya Mo Yan Kid” or “You can do it, kid!” campaign to encourage kids to show their potential contributed to the company’s overall success, not only with its customers but with all its stakeholders.
“Jollibee attributes this success in part to its internal branding which focuses on "great taste and happiness" which includes "value for money, the happiest store experience, and the haven for kids.”
Beach head strategy:
New Markets like papua New Guinea and San Francisco which had an immigrant population can support the Beach head strategy which entails expansion in a market with little or no competition. Jollibee is an emerging market brand and can easily establish a beach head in foreign countries by targeting areas with a high immigrant population.
Promotion:
Local brands: Brands in local market are strong contenders and are not to be underestimated. Local managed brands like Jollibee in the Phillipines, often have the advantage of intimate knowledge of consumer tastes and consumer preference through local pride.
Jollibee used the wave of nationalist pride to promote a Filipino brand of hamburger. This strategy met with great success.
Investing in socio-civic programs designed to serve its host