Hair Oil India
Investor Presentation
May 2011
Industry Overview
Industry Size and Structure
FMCG Rs.116,100 cr (USD 24.8 bn)
Hair Care Rs. 9,200 cr (USD 2.0 bn)
8% salience
Shampoo Rs. 2,840 cr (USD 600 mn) (31.0%)*
Perfumed Oil Rs. 2,900 cr (USD 623 mn) (32.0%)*
Coconut Oil Rs.2,100 cr (USD 448 mn) (23.1%)*
Hair Conditioners Rs. 100 cr (USD 17 bn) (0.9%)*
Hair Dyes Rs. 1,200 cr (USD 253 mn) (13.0%)*
Hair Oil Market
Coconut based Oils (51%)*
Heavy Amla based Oils (15%)*
Light Hair Oils (14%)*
Cooling Oils (12%) *
Others (8%)*
Perfumed Hair Oil Segment
Source: The AC Nielsen Retail Audit Report. Only branded products data for FY 09-10
* Value based share of Hair Care Market
Hair Oil is > 55% of the overall hair care industry in India
Hair Oil Market in India
Overall Hair Oil Market – Volume
300,000
250,000 245,655 197,057 172,528 Y-o-Y 6.7% Y-o-Y 30% Y-o-Y 14% 132560 Y-o-Y 16.8% 210,374
Overall Oil Market – Value
7,000
6,000 5,862 4,498 3,707 Y-o-Y 17.9% 09-10 10-11 833 Y-o-Y 31% Y-o-Y 21% 4,971
(In KLtr)
(Rs. Cr.)
200,000
150,000 100,000 50,000 0 06-07
5,000 4,000 3,000 2,000 1,000 0
2,827.3
07-08
08-09
09-10
10-11
06-07
07-08
08-09
Light Hair Oil – Volume
25,000
20,000 15,603 18,390 19,516 22,464
Light Hair Oil – Value
900
800 700
Y-o-Y 10.5%
696 610
472 Y-o-Y 19.7% 09-10 10-11 Y-o-Y 40% Y-o-Y 29% Y-o-Y 14% 08-09 335.6
(In KLtr)
15,000
Y-o-Y 6.1%
Y-o-Y15.1%
11764
(Rs. Cr.)
10-11
600 500 400 300 200
10,000
5,000 0 06-07
Y-o-Y 18%
Y-o-Y 33%
100
07-08 08-09 09-10 0 06-07
Source: The AC Nielsen Retail Audit Report.
07-08
Light hair oils is one of the fastest growing segments in the hair oil market in India
Light Hair Oil Market in India
Light Hair Oil – Volume
25,000 20,000 15,603 18,390 19,516
Light Hair Oil – Value
22,464 900
800 700 833
696 610
472
(In KLtr)
15,000
(Rs. Cr.)
600
500
May 2011
Industry Overview
Industry Size and Structure
FMCG Rs.116,100 cr (USD 24.8 bn)
Hair Care Rs. 9,200 cr (USD 2.0 bn)
8% salience
Shampoo Rs. 2,840 cr (USD 600 mn) (31.0%)*
Perfumed Oil Rs. 2,900 cr (USD 623 mn) (32.0%)*
Coconut Oil Rs.2,100 cr (USD 448 mn) (23.1%)*
Hair Conditioners Rs. 100 cr (USD 17 bn) (0.9%)*
Hair Dyes Rs. 1,200 cr (USD 253 mn) (13.0%)*
Hair Oil Market
Coconut based Oils (51%)*
Heavy Amla based Oils (15%)*
Light Hair Oils (14%)*
Cooling Oils (12%) *
Others (8%)*
Perfumed Hair Oil Segment
Source: The AC Nielsen Retail Audit Report. Only branded products data for FY 09-10
* Value based share of Hair Care Market
Hair Oil is > 55% of the overall hair care industry in India
Hair Oil Market in India
Overall Hair Oil Market – Volume
300,000
250,000 245,655 197,057 172,528 Y-o-Y 6.7% Y-o-Y 30% Y-o-Y 14% 132560 Y-o-Y 16.8% 210,374
Overall Oil Market – Value
7,000
6,000 5,862 4,498 3,707 Y-o-Y 17.9% 09-10 10-11 833 Y-o-Y 31% Y-o-Y 21% 4,971
(In KLtr)
(Rs. Cr.)
200,000
150,000 100,000 50,000 0 06-07
5,000 4,000 3,000 2,000 1,000 0
2,827.3
07-08
08-09
09-10
10-11
06-07
07-08
08-09
Light Hair Oil – Volume
25,000
20,000 15,603 18,390 19,516 22,464
Light Hair Oil – Value
900
800 700
Y-o-Y 10.5%
696 610
472 Y-o-Y 19.7% 09-10 10-11 Y-o-Y 40% Y-o-Y 29% Y-o-Y 14% 08-09 335.6
(In KLtr)
15,000
Y-o-Y 6.1%
Y-o-Y15.1%
11764
(Rs. Cr.)
10-11
600 500 400 300 200
10,000
5,000 0 06-07
Y-o-Y 18%
Y-o-Y 33%
100
07-08 08-09 09-10 0 06-07
Source: The AC Nielsen Retail Audit Report.
07-08
Light hair oils is one of the fastest growing segments in the hair oil market in India
Light Hair Oil Market in India
Light Hair Oil – Volume
25,000 20,000 15,603 18,390 19,516
Light Hair Oil – Value
22,464 900
800 700 833
696 610
472
(In KLtr)
15,000
(Rs. Cr.)
600
500